Research on the international development of Chinese third-party payment platforms based on the two-side market theory-a perspecetive of green development

ABSTRACT

Currently, the pressure on global eeologieal environmental protection remains high, due to the influence of economic structure, energy structure, and the new COVID-19 pandemic, etc., which causing great uncertainty to economic and social development. For this reason, it is necessary to strengthen the development of green technology innovation. As China's international trade volume has gradually increased, the development of China's third-party payment platform has become crucial in the context of economic globalization. Based on the two-side market theory, this article discusses whether the profit model is beneficial to China's third-party payment platform with the case study of Paypal. The findings indicated that the pricing model is better than the revenue model for a complex third-party payment platform and the precipitation-fund profit serves as a stable profit source. The researchers further analyzed the risks that platforms may encounter in the process of internationalization to help promote the international development of China's third-party payment platform and create new momentum for green development. © 2021 Parlar Scientific Publications. All rights reserved.