Cloud Models of Blockchain Technologies in Enterprise Management

ABSTRACT

In the context of the COVID-19 pandemic, which led to crisis events in the activities of enterprises in most spheres of economic life, the issue of using blockchain technologies, in particular in the cloud environment, was brought up. The expediency of using blockchain technologies in enterprise management, including in the implementation of marketing policy is considered and substantiated. A cloud model of blockchain technologies in enterprise management has been developed. The parametric estimation of the optimization model of application of IT in management of the enterprise taking into account use of cloud models of blockchain technologies (on an example of marketing activity of the enterprise) is offered. © 2021 IEEE.