A COVID-19 ANALYSIS OF ASHARIKANDI TERRACOTTA AND POTTERY CRAFTS

ABSTRACT

The purpose of this research was to examine the current state of the terracotta and pottery craft business in Asharikandi, Dhubri district, Assam, India. Asharikandi’s terracotta and pottery craft is also a one-of-a-kind application of creative and business processes that dates back more than 200 years. At the moment, this industry provides a living for approximately 140 to 150 households. During the current COVID-19 pandemic, which resulted in a lockdown scenario beginning in April 2020, there has been a significant impact on product sales and a resulting loss. The younger generation, in particular, is dissatisfied with the occupation. Our research reveals a silver lining Despite the current uncertainties caused by the epidemic and various alternative livelihood prospects, some younger people, such as Gopal Paul, desire to continue the vocation and keep the family legacy of terracotta and pottery craft alive. © 2022 by Nova Science Publishers, Inc.