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A voice for the silent: uncovering service exclusion practices
The Journal of Services Marketing ; 36(7):991-1005, 2022.
Artigo em Inglês | ProQuest Central | ID: covidwho-2018529
ABSTRACT
Purpose>This paper aims to provide an in-depth conceptualization of service exclusion by drawing on our exploratory research as well as thick and rich insights from the authors’ qualitative data.Design/methodology/approach>Qualitative research was used to explore service exclusion practices against customers experiencing vulnerabilities. A total of 28 semi-structured in-depth interviews were conducted with refugees residing within Malaysia. The Gioia methodology was used for the authors’ data analysis and the findings were validated by an independent moderator.Findings>The authors’ empirical findings challenge how service exclusion is currently understood, by adding substantial depth and complexity beyond simply describing “the lack of access to services”. The authors also offer rich empirical findings describing 29 forms of exclusion, which were further reduced to seven types of service exclusion practices discrimination, restriction, cost barriers, language and technology barriers, poor servicing, non-accountability and non-inclusivity.Originality/value>This study conceptualizes service exclusion from a process perspective, that is, “how” customers experiencing vulnerabilities are being excluded, rather than “what” is excluded.
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Texto completo: Disponível Coleções: Bases de dados de organismos internacionais Base de dados: ProQuest Central Idioma: Inglês Revista: The Journal of Services Marketing Ano de publicação: 2022 Tipo de documento: Artigo

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Texto completo: Disponível Coleções: Bases de dados de organismos internacionais Base de dados: ProQuest Central Idioma: Inglês Revista: The Journal of Services Marketing Ano de publicação: 2022 Tipo de documento: Artigo