Analysis of Data Quality and Data Privacy Factors on the Factors of Intention to Buy and Decision to Buy on e-Commerce during Pandemic COVID-19

ABSTRACT

The Covid-19 pandemic has changed the way customers shop. Previous research reports stated that during the Covid-19 pandemic there was an increase in transactions that occurred in e-Commerce and even a fairly large increase in income for the industry. On the other hand, it was found that there were often mistakes in shopping made by customers, resulting in product returns and so on. The implementation of data quality and data privacy is believed to have been carried out by e-Commerce. This study will explore how Data Quality and Data Privacy factors affect customer buying interest. This quantitative research uses the SmartPLS application to process the data and uses the SEM-PLS technique. This study used 477 e-commerce customers as respondents during the Covid-19 pandemic and from this research, interesting results were obtained for the development of e-commerce. The Complete Information factor was found to have a negative and significant influence on intention to buy, and other factors were also found that describe the behavior of customers who shop for e-commerce during the Covid-19 pandemic. © 2022 IEEE.