The CHSE Program during the Covid-19 Pandemic in the Hospitality and Restaurant Business in Bandung and Its Surroundings

ABSTRACT

Introduction: The Cleanliness, Healthy, Safety, Environment Sustainability (CHSE) program is a program from the Ministry of Tourism and Creative Economyof the Republic of Indonesia (Kemenparekraf)which aims to save the tourism and creative economy sectors during the Covid-19pandemic. Objective and Methodology: Thestudyattemptedtoexplainthestrategyofsocializingandimplementing CHSEprograminthehotelandrestaurantindustrybythegovernmentasaformofindustrialandeconomic recovery due to the COVID-19 pandemic. The method used a case study with data collection through interviews and FGD with institutions developing strategy, namely Kemenparekraf, business actors, and Indonesian Hotel and Restaurant Association (PHRI)in Bandung and its surroundings. Thenumberofkey-informants becoming the source of research data was 11people. Result and Recommendation The results of this study concluded that the socialization of CHSE program requires a direct communication strategy by the government in stages in an effort to build stakeholder understanding and encourage implementation and standardization of its application. The communication strategy to encourage the implementation of CHSE to support adoption and response to certification requires a G-to-G meeting between the government and PHRI. In addition, it requires the efforts of online media, social media and hotel internal media-based platforms that introduces CHSE to hotel guests. All of theseeffortsresultedinapositiveresponsefrombusinessactors.However, this socialization effort requires a vaccination program to improve comfort and safety and loosen mobility by reducing the tightness of people'smovements. Copyright © 2022, Anka Publishers. All rights reserved.