"The chilling effect": Medical scientists' responses to audience feedback on their media appearances during the COVID-19 pandemic.

ABSTRACT

During the COVID-19 pandemic, many medical scientists became public personas as a result of their media appearances. However, this prominence also made them likely targets of harassment from an increasingly science-skeptic public. Such experiences may lead to scientists cutting back on their public engagement activities, threatening the quality of science communication. This study examines how medical scientists evaluate feedback they received as a result of their media appearances, and how they relate their experiences to general views of the public, as well as their motivations to serve as media experts. Drawing on in-depth interviews with 24 Austrian medical scientists who served as media experts during the first year of the pandemic, we find substantial amounts of online abuse. Yet, this did not cause our respondents to avoid future media appearances, because their motivations to meet the needs of an unsettled public outweighed the experience of being harassed online.