The viewer value co-creation process on sports live streaming platforms
Industrial Management & Data Systems
; 123(5):1523-1547, 2023.
Artigo
em Inglês
| ProQuest Central | ID: covidwho-2298954
ABSTRACT
PurposeThe Sports Live Streaming Platforms (SLSPs) have taken centre stage in broadcasting sporting events. This study adopts the value creation sphere (VCS) model and the service dominant logic (SDL) to unpack the value co-creation process on SLSPs.Design/methodology/approachA case study with one of the most representative SLSPs in China, involving the netnographic approach and in-depth interviews, was conducted.FindingsThis study redefines the value co-creation spheres in the context of SLSPs and identifies four actors who contribute to viewers' value perceptions. The findings show that viewers' values can be co-created individually and collectively with other actors in both the customer sphere and the joint sphere.Originality/valueThis study extends the theoretical boundary of value co-creation into the context of SLSPs. The study findings help SLSPs managers and decision makers understand the value co-creation process to gain competitive advantages and enhance the sustainability of their services.
Business And Economics--Computer Applications; Value co-creation; Sport live streaming platforms; Value creation sphere model; Service dominant logic; Customer services; Consumers; Perceptions; Streaming services; Broadcasting industry; Context; Social networks; Information seeking behavior; Operations management; Literature reviews; Streaming media; Performance evaluation; Coronaviruses; COVID-19; Value creation; 51621:Media Streaming Distribution Services; Social Networks; and Other Media Networks and Content Providers
Texto completo:
Disponível
Coleções:
Bases de dados de organismos internacionais
Base de dados:
ProQuest Central
Idioma:
Inglês
Revista:
Industrial Management & Data Systems
Ano de publicação:
2023
Tipo de documento:
Artigo
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