Marketing Physical Activity? Exploring the Role of Brand Resonance in Health Promotion.

Lithopoulos, Alexander; Evans, W Douglas; Faulkner, Guy; Rhodes, Ryan E

Lithopoulos, Alexander; Evans, W Douglas; Faulkner, Guy; Rhodes, Ryan E.

Affiliation

Lithopoulos A; Behavioural Medicine Laboratory, School of Exercise Science, Physical and Health Education, University of Victoria, Victoria, Canada.
Evans WD; Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, Washington, United States.
Faulkner G; School of Kinesiology, University of British Columbia, Vancouver, Canada.
Rhodes RE; Behavioural Medicine Laboratory, School of Exercise Science, Physical and Health Education, University of Victoria, Victoria, Canada.

J Health Commun ; 26(10): 675-683, 2021 10 03.

Article in En | MEDLINE | ID: mdl-34651548

Subject(s)

Exercise; Health Promotion; Canada; Cross-Sectional Studies; Female; Humans; Male; Marketing; Middle Aged

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Full text: 1 Database: MEDLINE Main subject: Exercise / Health Promotion Type of study: Observational_studies / Prevalence_studies / Prognostic_studies / Risk_factors_studies Limits: Female / Humans / Male / Middle aged Country/Region as subject: America do norte Language: En Year: 2021 Type: Article

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