Quantifying the potential persuasive returns to political microtargeting.

Tappin, Ben M; Wittenberg, Chloe; Hewitt, Luke B; Berinsky, Adam J; Rand, David G.

Affiliation

Tappin BM; Department of Political Science, Massachusetts Institute of Technology, Cambridge, MA 02139.
Wittenberg C; Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02139.
Hewitt LB; Department of Political Science, Massachusetts Institute of Technology, Cambridge, MA 02139.
Berinsky AJ; Polarization and Social Change Lab, Stanford University, Stanford, CA 94305.
Rand DG; Department of Political Science, Massachusetts Institute of Technology, Cambridge, MA 02139.

Proc Natl Acad Sci U S A ; 120(25): e2216261120, 2023 Jun 20.

Article in En | MEDLINE | ID: mdl-37307486