The value of evidence and its role in driving product strategy.

Olson, Melvin Skip; Capkun, Gorana.

Affiliation

Olson MS; Founder of Olson Strategies GmbH, Allschwil, Switzerland.
Capkun G; Global Head of Patient Focused Real World Evidence, at Merck Healthcare KGaA, Darmstadt, Germany.

J Comp Eff Res ; 13(8): e240074, 2024 Aug.

Article in En | MEDLINE | ID: mdl-38949178

Key words

decision-making; drug development; evidence generation; integrated evidence planning; pharmaceutical industry; value

Full text: 1 Database: MEDLINE Language: En Year: 2024 Type: Article

Full text: 1 Database: MEDLINE Language: En Year: 2024 Type: Article