RESUMEN
Aphantasia is the experience of having little to no visual imagery. We assessed the prevalence rate of aphantasia in 5,010 people from the general population of adults in the United States through self-report and responses to two visual imagery scales. The self-reported prevalence rate of aphantasia was 8.9% in this sample. However, not all participants who reported themselves as aphantasic showed low-imagery profiles on the questionnaire scales, and scale prevalence was much lower (1.5%). Self-reported aphantasic individuals reported lower dream frequencies and self-talk and showed poorer memory performance compared to individuals who reported average and high mental imagery. Self-reported aphantasic individuals showed a greater preference for written instruction compared to video instruction for learning a hypothetical new task although there were differences for men and women in this regard. Categorizing aphantasia using a scale measure and relying on self-identification may provide a more consistent picture of who lacks visual imagery.