Consumers' Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment.

Remediation of polluted soil on arable land is mostly funded by governments, with the understanding that the public's willingness to pay for food produced on remediated soil can help establish a soil remediation model with more stakeholders. In contrast to previous studies that have focused on soil-remediation technologies' diffusion, this study employs choice experiments to evaluate market preferences for crops grown from lands of varying quality that are reflected in consumers' willingness to pay (WTP). The results show that consumers are willing to pay a small premium for rice labeled with remediated-soil claims, but the WTP for remediated-soil claim is less than that of an uncontaminated-soil claim. Consumers' WTP for remediated-soil claim increases by 29.03% when combining with a well-known brand, and it increases by 71.17% when information is provided about the efficacy of cadmium and heavy-metal-pollution remediation; however, combining with the region-of-origin label does not increase WTP. We also find that, in early stages of promotion, online stores may reach target consumers more easily. Based on these results, we propose four implications for policymakers.

Interaction of potato production systems and the environment: a case of waste water irrigation in central Washington.

Potato production and processing are very important activities in the agricultural economy of the Pacific Northwest. Part of the reason for the development of this industry has been the availability of water for both growing and processing. A great amount of water is used in processing potato products, such as frozen French fries, and the waste water is a pollutant because it contains high levels of nitrate and other nutrients. Using this waste water to irrigate the fields can be a suitable disposal method. Field application will reduce potato fertilizer costs, but it can also cause underground water contamination if over-applied to the field. In this econometric study, we used field data associated with current waste water applications in central Washington to examine the yield response as well as the soil nitrogen content response to waste water applications. Our results from the production model show that both water and nitrogen positively affect crop yields at the current levels of application, but potassium has been over applied. This implies that replacing some waste water with fresh water and nitrogen fertilizer will increase production. The environmental model results show that applying more nitrogen to the soil leads to more movement below the root zone. The results also suggest that higher crop yields lead to less nitrogen in the soil, and applying more water increases crop yields, which can reduce the nitrogen left in the soil. Therefore, relative to the current practice, waste water application rates should be reduced and supplemented with fresh water to enhance nitrogen use by plants and reduce residual nitrogen in the soil.