Personalized and not general suggestion produces false autobiographical memories and suggestion-consistent behavior.

Suggesting false childhood events produces false autobiographical beliefs, memories and suggestion-consistent behavior. The mechanisms by which suggestion affects behavior are not understood, and whether false beliefs and memories are necessary for suggestions to impact behavior remains unexplored. We examined the relative effects of providing a personalized suggestion (suggesting that an event occurred to the person in the past), and/or a general suggestion (suggesting that an event happened to others in the past). Participants (N=122) received a personalized suggestion, a general suggestion, both or neither, about childhood illness due to spoiled peach yogurt. The personalized suggestion resulted in false beliefs, false memories, and suggestion-consistent behavioral intentions immediately after the suggestion. One week or one month later participants completed a taste test that involved eating varieties of crackers and yogurts. The personalized suggestion led to reduced consumption of only peach yogurt, and those who reported a false memory showed the most eating suppression. This effect on behavior was equally strong after one week and one month, showing a long lived influence of the personalized suggestion. The general suggestion showed no effects. Suggestions that convey personal information about a past event produce false autobiographical memories, which in turn impact behavior.

Suggesting childhood food illness results in reduced eating behavior.

Previous studies have shown that suggesting childhood events can influence current self-reported attitudes towards future behavior. This study shows that suggesting a false past event (i.e. becoming sick on a specific food during childhood) can modify present behavior (i.e. reduce eating of the food). Participants screened to be normal eaters received or did not receive a suggestion that they likely became sick on spoiled peach yogurt as a child. One week later they took part in an allegedly separate marketing taste-test study, during which they rated preferences for a variety of crackers and yogurts. After completing ratings, participants were invited to freely eat the remaining food while completing questionnaires. Results revealed that the participants receiving the suggestion expressed lower preference specifically for peach yogurt, and ate less yogurt of all the types, while not differing in eating of crackers. These results demonstrate that suggesting false past events influences subsequent behavior.