Touching words is not enough: how visual experience influences haptic-auditory associations in the "Bouba-Kiki" effect.

Since Köhler's experiments in the 1920s, researchers have demonstrated a correspondence between words and shapes. Dubbed the "Bouba-Kiki" effect, these auditory-visual associations extend across cultures and are thought to be universal. More recently the effect has been shown in other modalities including taste, suggesting the effect is independent of vision. The study presented here tested the "Bouba-Kiki" effect in the auditory-haptic modalities, using 2D cut-outs and 3D models based on Köhler's original drawings. Presented with shapes they could feel but not see, sighted participants showed a robust "Bouba-Kiki" effect. However, in a sample of people with a range of visual impairments, from congenital total blindness to partial sight, the effect was significantly less pronounced. The findings suggest that, in the absence of a direct visual stimulus, visual imagery plays a role in crossmodal integration.

Remembering the past and imagining the future: a role for nonvisual imagery in the everyday cognition of blind and sighted people.

Images can be generated in all sensory modalities. Nevertheless, research on the everyday use of mental imagery, for example in autobiographical memory tasks, has suggested that it is only visual images that facilitate memory retrieval (e.g., Williams, Healy, & Ellis, 1999). If this is the case, individuals born without sight may be forced to rely more on verbal encoding (Goddard & Pring, 2001). This paper explores the presence and everyday role of nonvisual sensory imagery in 16 individuals with and 16 without sight. Using a cue word paradigm, contrary to previous research, Experiment 1 suggested that for both blind and sighted people, nonvisual imageries have a significant role to play in the generation of autobiographical memories. These results were reinforced by similar findings in Experiment 2, which used the same cue word method to explore the role of visual and nonvisual (auditory) imagery when generating future events. The results refute the claim that "useful" imagery in everyday tasks is exclusively visual.