1.
Nurs Manage
; 28(4): 54-5, 1997 Apr.
Artigo
em Inglês
| MEDLINE
| ID: mdl-9287782
2.
Am J Public Health
; 82(7): 1029-32, 1992 Jul.
Artigo
em Inglês
| MEDLINE
| ID: mdl-1609906
RESUMO
The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.