RESUMO
PIP: Results and recommendations generated by a study of the effectiveness of various types of family planning publications directed at clinic personnel in the Philippines are outlined. Independent variables used in the study were readability and attention-attracting devices of scientific publications about family planning; dependent variables were the extent of reading, sharing of information, and recall among doctors, nurses, and midwives working in clinics. An additional project studying the use of the comic book form in communicating technical information is also reported. It was found that doctors read and remembered the most of all types of publications but did not share the information; nurses who read tended to share, but most did not read; midwives were more likely to read materials in comic book form; and greater readability fostered greater recall among nurses and midwives. Recommendations stemming from this study included stressing the importance of sharing information to clinic staff, presenting technical information in more readable forms, and targeting publications to different types of personnel, as well as conducting more research on how to more effectively disseminate information.^ieng