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How multisensory perception promotes purchase intent in the context of clothing e-customisation.
Li, Pei; Guo, Xiangmei; Wu, Chunmao; Spence, Charles.
Affiliation
  • Li P; Department of Fashion Design and Engineering, School of Textiles and Fashion, Shanghai University of Engineering Science, Shanghai, China.
  • Guo X; Department of Fashion Design and Engineering, School of Textiles and Fashion, Shanghai University of Engineering Science, Shanghai, China.
  • Wu C; Department of Product Design, College of Fashion and Design, Donghua University, Shanghai, China.
  • Spence C; Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, Oxford, United Kingdom.
Front Psychol ; 13: 1039875, 2022.
Article in En | MEDLINE | ID: mdl-36619084
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Full text: 1 Database: MEDLINE Type of study: Prognostic_studies Language: En Journal: Front Psychol Year: 2022 Type: Article Affiliation country: China
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Full text: 1 Database: MEDLINE Type of study: Prognostic_studies Language: En Journal: Front Psychol Year: 2022 Type: Article Affiliation country: China