RESUMEN
This study adapts an existing methodology in psychology to assess congruence relationships in entrepreneurship management. More specifically, it describes the application of a response surface method to examine the congruence effect of two predictor variables on an outcome variable. The study presents both visual and text presentations to serve as a guideline that can aid management researchers in adapting the method. The paper underscores three strengths of using the response surface method as a robust analytical approach to evaluating congruent and incongruent relationships.â¢The response surface method can be used to examine congruency and incongruency between variables in the field of management in general and entrepreneurship management in particular.â¢The results can be visualized as two- and three-dimensional graphs.â¢Compared with a traditional approach, the response surface method offers a clearer visual representation of a focal relationship.