How the expertise heuristic accelerates decision-making and credibility judgments in social media by means of effort reduction.

Real-time communication, unlimited distribution of information, and the lack of editorial supervision in social media communication aggravate recipients' credibility evaluations and information selection by what aspects of the source such as expertise have emerged as important anchors for evaluations. It has long been assumed that credibility judgments in social media are specifically guided by heuristics. However, the existing studies merely give indications, for example, based on individuals' self-report but do not test whether important attributes and prerequisites of heuristic decision-making, such as effort reduction, are present. Against this background, the current study (N = 185) analyses by applying a reduced two-alternative choice paradigm whether the relation between the expertise cue and credibility judgments and the choice of information sources is guided by a heuristic, namely the expertise heuristic. Findings indicate that the presence of the expertise cue reduced respondents' task latencies significantly, although participants' decision behavior was not independent from additional information. This is discussed in detail with recourse to theoretical conceptualizations of cognitive heuristics.

Bridging the gap: recruitment of African-American women into mental health research studies.

OBJECTIVE: To develop a strategy for recruiting African-American women into a research study for pregnant women. METHODS: With few exceptions, NIH-funded investigators must include women and minorities in clinical research. The authors used the recommendations provided in the Outreach Notebook for the NIH Guidelines on Inclusion of Women and Minorities as Subjects in Clinical Research as a guide to help them reach out to African-American women in the community. RESULTS AND CONCLUSIONS: The outreach experience led to a conference for African-American women about mental health. On the basis of this experience, the authors formulated a five-pronged approach for recruitment of African-American women into their study. The NIH guidelines were useful for this purpose.