Drinking alcohol appears to have no impact on self-perceptions of morality, aggressiveness, or intelligence.

People generally perceive themselves as moral but does this tendency change after alcohol consumption? In the current research, we tested whether alcoholic intoxication affects self-assessments of morality (i.e., the self-importance of moral identity and the moral self-concept), and we also tested self-assessment of aggressiveness and intelligence. We conducted a preregistered laboratory experiment with participants divided into three groups: alcohol intoxication (n = 106), placebo (n = 114), and control condition (n = 109). We did not detect statistically significant differences in self-assessments across conditions. These data are consistent with the conclusion that self-assessments of morality, aggressiveness, and intelligence may be too stable to be affected by the momentary changes in self-perception caused by alcoholic intoxication. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

I don't want the money, I just want your time: How moral identity overcomes the aversion to giving time to prosocial causes.

Four studies show that moral identity reduces people's aversion to giving time-particularly as the psychological costs of doing so increase. In Study 1, we demonstrate that even when the cost of time and money are held equivalent, a moral cue enhances the expected self-expressivity of giving time-especially when it is given to a moral cause. We found that a moral cue reduces time aversion even when giving time was perceived to be unpleasant (Study 2), or when the time to be given was otherwise seen to be scarce (Study 3). Study 4 builds on these studies by examining actual giving while accounting for the real costs of time. In this study, we found that the chronic salience of moral identity serves as a buffer to time aversion, specifically as giving time becomes increasingly costly. These findings are discussed in terms of the time-versus-money literature and the identity literature. We also discuss policy implications for prosocial cause initiatives. (PsycINFO Database Record

Testing a social-cognitive model of moral behavior: the interactive influence of situations and moral identity centrality.

This article proposes and tests a social-cognitive framework for examining the joint influence of situational factors and the centrality of moral identity on moral intentions and behaviors. The authors hypothesized that if a situational factor increases the current accessibility of moral identity within the working self-concept, then it strengthens the motivation to act morally. In contrast, if a situational factor decreases the current accessibility of moral identity, then it weakens the motivation to act morally. The authors also expected the influence of situational factors to vary depending on the extent to which moral identity was central to a person's overall self-conception. Hypotheses derived from the framework were tested in 4 studies. The studies used recalling and reading a list of the Ten Commandments (Study 1), writing a story using morally laden terms (Study 4), and the presence of performance-based financial incentives (Studies 2 and 3) as situational factors. Participants' willingness to initiate a cause-related marketing program (Study 1), lie to a job candidate during a salary negotiation (Studies 2 and 3), and contribute to a public good (Study 4) were examined. Results provide strong support for the proposed framework.

Self-reported use of different forms of aggression in late adolescence and emerging adulthood.

Two studies investigated the psychometric properties of a self-report measure of commonly recognized forms of aggression (FOA) that could be used to efficiently gather aggression data in large samples. EFA and CFA in Study 1 suggested that a five-factor model (Physical, Property, Verbal, Relational, and Passive-Rational) best represented the data across high school and college students. However, factor analyses in Study 2 using an ethnically diverse university sample revealed a four-factor solution (combining Physical and Property items). As a confirmation of the construct validity of FOA, physical and property aggression were lower, and verbal and passive-rational aggression were higher in college versus high school students. Gender differences were observed across FOA subscales, except relational aggression. FOA subscales correlated as expected with other anger and personality scales. Overall, the data revealed adequate psychometric properties for the FOA and suggest that current category distinctions (e.g., direct-indirect) may not adequately account for different forms of aggression. Researchers may want to reevaluate these categories.

Gender differences in emotional and overt/covert aggressive responses to stress.

We examined the role of stress exposure on gender differences in hostile (emotional and behavioral) reactions within the context of a laboratory paradigm. Aggressive behavior was indexed via the intensity (overt) and the duration (covert) of putative shocks delivered to a confederate. Half of the participants were exposed to a chronic stressor (high stress) and half were not (low stress). Participants' emotional responses were measured via self-report mood ratings before and after the experiment. Men displayed higher aggression in both stress conditions, which corresponded to their ratings of state hostility. On the other hand, women in high stress delivered lower intensity shocks, and this decreased overt aggression was positively correlated with sadness ratings. However, women did not decrease their levels of shock duration (covert aggression) under high stress and showed equivalent shock duration compared with men in high stress. These findings are discussed in terms of differential overt manifestations of distress between men and women.

Moral identity and the expanding circle of moral regard toward out-groups.

This article examines moral identity and reactions to out-groups during intergroup conflict Four studies suggest that a highly self-important moral identity is associated with an expansive circle of moral regard toward out-group members (Study 1) and more favorable attitudes toward relief efforts to aid out-group members (Study 2). Study 3 examines moral identity and national identity influences on the provision of financial assistance to out-groups. Study 4 investigates the relationship between moral identity and (a) the willingness to harm innocent out-group members not involved in the conflict and (b) moral judgments of revenge and forgiveness toward out-group members directly responsible for transgressions against the in-group. Results are discussed in terms of self-regulatory mechanisms that mitigate in-group favoritism and out-group hostility.

The self-importance of moral identity.

Recent theorizing in moral psychology extends rationalist models by calling attention to social and cultural influences (J. Haidt, 2001). Six studies using adolescents, university students, and adults measured the associations among the self-importance of moral identity, moral cognitions, and behavior. The psychometric properties of the measure were assessed through an examination of the underlying factor structure (Study 1) and convergent, nomological, and discriminant validity analyses (Studies 2 and 3). The predictive validity of the instrument was assessed by examinations of the relationships among the self-importance of moral identity, various psychological outcomes, and behavior (Studies 4, 5, and 6). The results are discussed in terms of models of moral behavior, social identity measurement, and the need to consider moral self-conceptions in explaining moral conduct.

Identity salience and the influence of differential activation of the social self-schema on advertising response.

The authors examined how identity primes and social distinctiveness influence identity salience (i.e., the activation of a social identity within an individual's social self-schema) and subsequent responses to targeted advertising. Across 2 studies, individuals who were exposed to an identity prime (an ad element that directs attention to the individual's social identity) and who were socially distinctive (minorities in the immediate social context) expressed systematically different evaluations of spokespersons and the advertisements that featured them. Specifically, Asian (Caucasian) participants responded most positively (negatively) to Asian spokespeople and Asian-targeted advertising when the participants were both primed and socially distinctive. No main effects of identity primes or social distinctiveness were found. The implications of these findings for identity theory, advertising practice, and intervention communications are discussed.