Empowering precise advertising with Fed-GANCC: A novel federated learning approach leveraging Generative Adversarial Networks and group clustering.

In the realm of targeted advertising, the demand for precision is paramount, and the traditional centralized machine learning paradigm fails to address this necessity effectively. Two critical challenges persist in the current advertising ecosystem: the data privacy concerns leading to isolated data islands and the complexity in handling non-Independent and Identically Distributed (non-IID) data and concept drift due to the specificity and diversity in user behavior data. Current federated learning frameworks struggle to overcome these hurdles satisfactorily. This paper introduces Fed-GANCC, an innovative federated learning framework that synergizes Generative Adversarial Networks (GANs) and Group Clustering. The framework incorporates a user data augmentation algorithm predicated on adversarial generative networks to enrich user behavior data, curtail the impact of non-uniform data distribution, and enhance the applicability of the global machine learning model. Unlike traditional approaches, our framework offers user data augmentation algorithms based on adversarial generative networks, which not only enriches user behavior data but also reduces the challenges posed by non-uniform data distribution, thereby enhancing the applicability of the global machine learning (ML) model. The effectiveness of Fed-GANCC is distinctly showcased through experimental results, outperforming contemporary methods like FED-AVG and FED-SGD in terms of accuracy, loss value, and receiver operating characteristic (ROC) indicators within the same computing time. Experimental results vindicate the effectiveness of Fed-GANCC, revealing substantial enhancements in accuracy, loss value, and receiver operating characteristic (ROC) metrics compared to FED-AVG and FED-SGD given the same computational time. These outcomes underline Fed-GANCC's exceptional prowess in mitigating issues such as isolated data islands, non-IID data, and concept drift. With its novel approach to addressing the prevailing challenges in targeted advertising such as isolated data islands, non-IID data, and concept drift, the Fed-GANCC framework stands as a benchmark, paving the way for future advancements in federated learning solutions tailored for the advertising domain. The Fed-GANCC framework promises to offer pivotal insights for the future development of efficient and advanced federated learning solutions for targeted advertising.

A federated learning framework based on transfer learning and knowledge distillation for targeted advertising.

The rise of targeted advertising has led to frequent privacy data leaks, as advertisers are reluctant to share information to safeguard their interests. This has resulted in isolated data islands and model heterogeneity challenges. To address these issues, we have proposed a C-means clustering algorithm based on maximum average difference to improve the evaluation of the difference in distribution between local and global parameters. Additionally, we have introduced an innovative dynamic selection algorithm that leverages knowledge distillation and weight correction to reduce the impact of model heterogeneity. Our framework was tested on various datasets and its performance was evaluated using accuracy, loss, and AUC (area under the ROC curve) metrics. Results showed that the framework outperformed other models in terms of higher accuracy, lower loss, and better AUC while requiring the same computation time. Our research aims to provide a more reliable, controllable, and secure data sharing framework to enhance the efficiency and accuracy of targeted advertising.