Priming mortality salience: supraliminal, subliminal and "double-death" priming techniques.

ABSTRACT

The study examined whether successively presented subliminal and supraliminal morality salience primes ("double death" prime) would have a stronger influence on death thought accessibility than subliminal or supraliminal primes alone. A between-subjects 2 (subliminal prime/control) × 2 (supraliminal prime/control) design was used. The supraliminal prime prompted participants to answer questions about death. For the subliminal prime, the word death was presented outside of awareness. Both priming techniques differed significantly from a control in ability to elicit mortality salience. There was an interactive influence of both primes. Implications for unconscious neutral networks relating to death are discussed.