Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives.
Health Mark Q
; 32(3): 250-62, 2015.
Article
en En
| MEDLINE
| ID: mdl-26368300
ABSTRACT
Communication researchers, recognizing the message sent is not necessarily the same as the message received, have incorporated the perspective of advertising professionals into the study of advertising effects. Health marketing research could similarly benefit from incorporating this largely absent perspective into the academic and policy debate surrounding the impact of advertising on health issues ranging from obesity to alcohol use. This commentary serves as a call to action to stakeholders in this academic and policy debate focus on the perspective of advertising professionals to enrich health marketing and public health research in which advertising is the delivery vehicle for health messages.
Palabras clave
Texto completo:
1
Base de datos:
MEDLINE
Asunto principal:
Comercialización de los Servicios de Salud
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Salud Pública
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Publicidad
/
Políticas
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Investigación sobre Servicios de Salud
Tipo de estudio:
Prognostic_studies
Idioma:
En
Revista:
Health Mark Q
Año:
2015
Tipo del documento:
Article