Healthy Checkout Lines: A Study in Urban Supermarkets.
J Nutr Educ Behav
; 49(8): 615-622.e1, 2017 09.
Article
en En
| MEDLINE
| ID: mdl-28889850
ABSTRACT
OBJECTIVE:
To understand the impact of healthy checkouts in Bronx, New York City supermarkets.DESIGN:
Consumer purchasing behavior was observed for 2 weeks in 2015.SETTING:
Three supermarkets in the South Bronx.PARTICIPANTS:
A total of 2,131 adult shoppers (aged ≥18 years) who paid for their groceries at 1 of the selected study checkout lines. INTERVENTION Two checkout lines were selected per store; 1 was converted to a healthy checkout and the other remained as it was (standard checkout). Data collectors observed consumer behavior at each line and recorded items purchased from checkout areas. MAIN OUTCOMEMEASURES:
Percentage of customers who purchase items from the checkout area; quantity and price of healthy and unhealthy items purchased from the healthy and standard checkout lines.ANALYSIS:
Measures were analyzed by study condition using chi-square and t tests; significance was determined at α = .05.RESULTS:
Only 4.0% of customers bought anything from the checkout area. A higher proportion of customers using the healthy vs standard checkout line bought healthy items (56.5% vs 20.5%; P < .001). CONCLUSIONS AND IMPLICATIONS When healthier products were available, the proportion of healthy purchases increased. Findings contribute to limited research on effectiveness of healthy checkouts in supermarkets. Similar interventions should expect an increase in healthy purchases from the checkout area, but limited overall impact.Palabras clave
Texto completo:
1
Base de datos:
MEDLINE
Asunto principal:
Población Urbana
/
Conducta de Elección
/
Comportamiento del Consumidor
/
Abastecimiento de Alimentos
Tipo de estudio:
Observational_studies
País/Región como asunto:
America do norte
Idioma:
En
Revista:
J Nutr Educ Behav
Asunto de la revista:
CIENCIAS DA NUTRICAO
/
CIENCIAS DO COMPORTAMENTO
/
EDUCACAO
Año:
2017
Tipo del documento:
Article