Density of outdoor advertising of consumable products in NYC by neighborhood poverty level.
BMC Public Health
; 19(1): 1479, 2019 Nov 08.
Article
en En
| MEDLINE
| ID: mdl-31744491
ABSTRACT
BACKGROUND:
To determine if outdoor advertising density for non-alcoholic drinks, food, tobacco products, and alcohol, is associated with neighborhood poverty or other Census-level characteristics in New York City (NYC).METHODS:
From June - July of 2015, photographs were taken of all street-level, stationary outdoor advertising (posters, stickers, decals, etc.) for consumable products in a sample of 953 NYC retail-dense street segments. Density of product images was analyzed by neighborhood poverty level and other characteristics using multivariate negative-binomial regression.RESULTS:
A total of 16,305 discrete advertisements displaying 50,673 product images were photographed. Total product image prevalence relative to retail density was not significantly higher in high- vs. low-poverty neighborhoods, as hypothesized (OR 1.31; 95% CI 0.98, 1.77). However, total product image prevalence was higher in neighborhoods with a higher percentage of Black residents (OR 1.08; 95% CI 1.04, 1.12), and for sugary drinks in areas with a higher percentage of adults withPalabras clave
Texto completo:
1
Base de datos:
MEDLINE
Asunto principal:
Pobreza
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Características de la Residencia
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Publicidad
Tipo de estudio:
Risk_factors_studies
País/Región como asunto:
America do norte
Idioma:
En
Revista:
BMC Public Health
Asunto de la revista:
SAUDE PUBLICA
Año:
2019
Tipo del documento:
Article