Using a systematic approach to select flagship species for bird conservation.

Conservation marketing campaigns that focus on flagship species play a vital role in biological diversity conservation because they raise funds and change people's behavior. However, most flagship species are selected without considering the target audience of the campaign, which can hamper the campaign's effectiveness. To address this problem, we used a systematic and stakeholder-driven approach to select flagship species for a conservation campaign in the Serra do Urubu in northeastern Brazil. We based our techniques on environmental economic and marketing methods. We used choice experiments to examine the species attributes that drive preference and latent-class models to segment respondents into groups by preferences and socioeconomic characteristics. We used respondent preferences and information on bird species inhabiting the Serra do Urubu to calculate a flagship species suitability score. We also asked respondents to indicate their favorite species from a set list to enable comparison between methods. The species' traits that drove audience preference were geographic distribution, population size, visibility, attractiveness, and survival in captivity. However, the importance of these factors differed among groups and groups differed in their views on whether species with small populations and the ability to survive in captivity should be prioritized. The popularity rankings of species differed between approaches, a result that was probably related to the different ways in which the 2 methods measured preference. Our new approach is a transparent and evidence-based method that can be used to refine the way stakeholders are engaged in the design of conservation marketing campaigns.

Distance to range edge determines sensitivity to deforestation.

It is generally assumed that deforestation affects a species consistently across space, however populations near their geographic range edge may exist at their niche limits and therefore be more sensitive to disturbance. We found that both within and across Atlantic Forest bird species, populations are more sensitive to deforestation when near their range edge. In fact, the negative effects of deforestation on bird occurrences switched to positive in the range core (>829 km), in line with Ellenberg's rule. We show that the proportion of populations at their range core and edge varies across Brazil, suggesting deforestation effects on communities, and hence the most appropriate conservation action, also vary geographically.

Publisher Correction: Distance to range edge determines sensitivity to deforestation.

An amendment to this paper has been published and can be accessed via a link at the top of the paper.

The golden lancehead Bothrops insularis (Serpentes: Viperidae) relies ontwo seasonally plentiful bird species visiting its island habitat

Adult individuals of the island pitviper Bothrops insularis have a diet based onbirds. We analysed bird species recorded in the gut of this snake and found that it relies on two out of 41 bird species recorded on the island.When present, these two prey species were among the most abundant passerine birds on the island. A few other migrant birds were very occasionally recorded as prey. A resident bird species(Troglodytes musculus) is the most abundant passerine on the island, but seems able to avoid predation by the viper. Bothrops insularis is most commonly found on the ground. However, during the abundance peak of the tyrannid passerine Elaeniachilensis on the island, more snakes were found on vegetation than on the ground. We suggest that one cause may be that these birds forage mostly on vegetation, and thus cause the snakes to search for prey on this arboreal substratum.

As aves da Reserva Florestal do Morro Grande (Cotia, SP) / Birds of Morro Grande Reserve (Cotia, SP)

Um total de 198 espécies de aves foi registrado na Reserva Florestal do Morro Grande. O levantamento foi realizado entre os anos de 2001 e 2003, utilizando-se métodos de amostragem qualitativos e quantitativos (redes de neblina e pontos fixos). O número de espécies registrado através dos métodos quantitativos foi menor do que o número total de aves presentes na Reserva, sendo 98 espécies registradas nos pontos fixos e 46 nas redes de neblina. Apesar das diferenças, os dois métodos se mostraram eficientes na detecção de padrões de distribuição das aves. Existe uma grande heterogeneidade da avifauna na Reserva, sendo que as diferenças mais marcantes são entre os trechos de matas primárias e secundárias. As matas primárias são mais ricas e apresentam muitas espécies exclusivas. No entanto, mesmo entre os trechos de mata secundária também existem diferenças. Apesar de ser uma grande área de mata contígua às matas da Serra de Paranapiacaba, muitas aves parecem já ter desaparecido da Reserva, como as sensíveis à caça e os frugívoros de dossel. Mesmo assim a Reserva do Morro Grande abriga uma alta diversidade de espécies, com muitas aves endêmicas e ameaçadas. A manutenção e recuperação de suas matas representam importantes ações para a conservação das aves da Mata Atlântica.

A total of 198 bird species was recorded in the Morro Grande Forest Reserve. The survey was conducted between 2001 and 2003 using qualitative and quantitative (mist-nets and point counts) methods. The number of species recorded with the quantitative methods was lower if compared with the total number of species registered in the reserve, with 98 species recorded with point counts and 46 captured with mist nets. In spite of this difference, both methods detected similar patterns of species distribution, showing a huge heterogeneity in the bird community along the reserve, with the main differences between the mature forest, richer and with several exclusive species, and secondary forests. However, even among secondary forest plots differences could be seen. Besides the large size of the Reserve and the fact that it is well linked with the continuous forest of the Serra de Paranapiacaba, several species have already disappeared from the Reserve. These are mainly species under a high hunting pressure and the large canopy frugivores. Even though, the Morro Grande Reserve harbors a high diversity of species, with several endemic and threatened species. The conservation and restoration of Morro Grande forests represent important actions for bird conservation in the Atlantic forest.