The changing sociocultural context of wildlife conservation.

We introduced a multilevel model of value shift to describe the changing social context of wildlife conservation. Our model depicts how cultural-level processes driven by modernization (e.g., increased wealth, education, and urbanization) affect changes in individual-level cognition that prompt a shift from domination to mutualism wildlife values. Domination values promote beliefs that wildlife should be used primarily to benefit humans, whereas mutualism values adopt a view that wildlife are part of one's social network and worthy of care and compassion. Such shifts create emergent effects (e.g., new interest groups) and challenges to wildlife management organizations (e.g., increased conflict) and dramatically alter the sociopolitical context of conservation decisions. Although this model is likely applicable to many modernized countries, we tested it with data from a 2017-2018 nationwide survey (mail and email panel) of 43,949 residents in the United States. We conducted hierarchical linear modeling and correlational analysis to examine relationships. Modernization variables had strong state-level effects on domination and mutualism. Higher levels of education, income, and urbanization were associated with higher percentages of mutualists and lower percentages of traditionalists, who have strong domination values. Values affected attitudes toward wildlife management challenges; for example, states with higher proportions of mutualists were less supportive of lethal control of wolves (Canis lupus) and had lower percentages of active hunters, who represent the traditional clientele of state wildlife agencies in the United States. We contend that agencies will need to embrace new strategies to engage and represent a growing segment of the public with mutualism values. Our model merits testing for application in other countries.

El Cambiante Contexto Sociocultural de la Conservación de Fauna Resumen Introdujimos un modelo multinivel del cambio de valores para describir el cambiante contexto social de la conservación de fauna. Nuestro modelo representa cómo los procesos a nivel cultural llevados por la modernización (p. ej.: aumento de riqueza, educación y urbanización) afectan a los cambios en la cognición a nivel individual que incitan a un cambio de los valores de dominación a los valores de mutualismo de la fauna. Los valores de dominación promueven la creencia de que la fauna debería usarse principalmente para beneficio de los humanos, mientras que los valores de mutualismo adoptan una visión de que la fauna es parte de la red social de uno y digna de cuidados y compasión. Dichos cambios generan efectos emergentes (p. ej.: nuevos grupos de interés) y retos para las organizaciones de manejo de fauna (p. ej.: conflictos mayores) y alteran dramáticamente el contexto sociopolítico de las decisiones de conservación. Aunque este modelo probablemente pueda aplicarse a muchos países modernizados, lo pusimos a prueba con datos de un censo nacional de 2017 - 2018 realizado (por correo y correo electrónico) a 43,949 residentes de los Estados Unidos. Realizamos un modelado jerárquico lineal y un análisis de correlación para examinar las relaciones. Las variables de modernización tuvieron efectos sólidos a nivel estatal sobre la dominación y el mutualismo. Los niveles altos de educación, ingresos y urbanización estuvieron asociados con los porcentajes más altos de mutualistas y con los porcentajes más bajos de tradicionalistas, quienes tienen valores de dominación fuertes. Los valores afectaron a las actitudes hacia los retos para el manejo de fauna; por ejemplo, los estados con proporciones mayores de mutualistas mostraron un menor apoyo para el control letal de los lobos (Canis lupus) y tuvieron porcentajes más bajos de cazadores activos, quienes representan a la clientela tradicional de las agencias estatales de vida silvestre en los Estados Unidos. Sostenemos que las agencias necesitarán adoptar nuevas estrategias para envolver y representar a un segmento creciente del público con valores mutualistas. Nuestro modelo amerita ser evaluado para su aplicación en otros países.

Why social values cannot be changed for the sake of conservation.

The hope for creating widespread change in social values has endured among conservation professionals since early calls by Aldo Leopold for a "land ethic." However, there has been little serious attention in conservation to the fields of investigation that address values, how they are formed, and how they change. We introduce a social-ecological systems conceptual approach in which values are seen not only as motivational goals people hold but also as ideas that are deeply embedded in society's material culture, collective behaviors, traditions, and institutions. Values define and bind groups, organizations, and societies; serve an adaptive role; and are typically stable across generations. When abrupt value changes occur, they are in response to substantial alterations in the social-ecological context. Such changes build on prior value structures and do not result in complete replacement. Given this understanding of values, we conclude that deliberate efforts to orchestrate value shifts for conservation are unlikely to be effective. Instead, there is an urgent need for research on values with a multilevel and dynamic view that can inform innovative conservation strategies for working within existing value structures. New directions facilitated by a systems approach will enhance understanding of the role values play in shaping conservation challenges and improve management of the human component of conservation.