ABSTRACT
Background: Youth suicide has become an emerging public health challenge globally. In this study we leveraged the power of social media to better engage the youth population. Aims: We aimed to investigate the impacts of promoting suicide prevention through social media and evaluate the co-creation process of the project with a popular YouTuber in Hong Kong. Method: A YouTube suicide prevention short film was co-produced by the YouTuber and the research team. We examined the co-creation process using thematic analysis, and analyzed the YouTube video statistics and the data collected from the online survey and public comments. Results: The short film brought positive perceived changes in the audience's suicide prevention knowledge, attitude, and behaviors. Three facilitating factors and one challenge of the co-creation process were identified. The short film statistics and demographics of the audience were also extracted and analyzed. Limitations: There was a small sample size and a lack of a control group in this study. Conclusion: Suicide prevention promotion by the YouTuber was promising. This study demonstrates the effectiveness in promoting suicide prevention via social media and provides a framework for future studies to evaluate similar forms of collaborations.
Subject(s)
Help-Seeking Behavior , Motion Pictures , Social Media , Suicide Prevention , Adolescent , Adult , Cooperative Behavior , Female , Health Knowledge, Attitudes, Practice , Health Promotion , Humans , Male , Young AdultABSTRACT
Purpose: In response to the rising suicide trend in Hong Kong, the Centre for Suicide Research and Prevention ("CSRP") was established in 2002, with the aim to capitalize on the collective impact of research-support practices to prevent suicides.Method: The CSRP has since become an international knowledge hub that applies a public health approach and innovative strategies to address suicide-related problems at multiple levels.Results: The CSRP actively engages in research, teaching, and knowledge exchange with community stakeholders. These effort are associated with Hong Kong's more than 30% reduction in suicide rates between 2003 and 2016.Discussion: The rationale for and examples of the CSRP's practices in face of the suicide prevention challenges lay ahead were also discussed.Conclusion: The outcomes of these practices, which hold great potential for suicide prevention worldwide, have contributed to important academic debates in the field of suicidology.