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J Community Health ; 36(2): 193-203, 2011 Apr.
Article in English | MEDLINE | ID: mdl-20652382

ABSTRACT

US Latinas are more likely to be diagnosed with late stage breast cancer and have nearly double the incidence of cervical cancer. A culturally customized educational program (Esperanza y Vida) was established in three locations to increase cancer awareness and screening. Educational programs (N = 159) were conducted, with participants randomized to either a breast and cervical (intervention) or diabetes (control) program. Variations in key factors, including gender, program location sites, language utilized, time/day of programs, and data collection method were detected, uncovering unique distributions across locations. Esperanza y Vida was successful in recruiting participants to health programs in three locations, each with a unique Latino population. Program site differences demonstrated educational and screening interventions can be implemented in multiple locations, with program variations reflecting local characteristics. These findings can be applied to outreach efforts to effectively increase participation and enhance screening practices and benefits in other regions.


Subject(s)
Breast Neoplasms/diagnosis , Cultural Characteristics , Health Education/methods , Hispanic or Latino/education , Uterine Cervical Neoplasms/diagnosis , Arkansas , Breast Neoplasms/prevention & control , Diabetes Mellitus/prevention & control , Female , Health Knowledge, Attitudes, Practice , Humans , Male , Mass Screening/statistics & numerical data , New York , New York City , Program Evaluation , Uterine Cervical Neoplasms/prevention & control
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