The Mixed Tactile Catalog: Towards Tangible and Sustainable B2B Metaverse Fashion Showrooms.
IEEE Comput Graph Appl
; PP2024 Jul 05.
Article
en En
| MEDLINE
| ID: mdl-38968010
ABSTRACT
The metaverse, driven by mixed reality (MR), is positioned as the future market, revolutionizing product exploration in virtual space. Existing literature on this subject mainly focuses on Business-To-Consumer (B2C) perspectives, leaving a gap in understanding Business-To-Business (B2B) applications, particularly in the fashion industry. This paper introduces a "Mixed Tactile Catalog" (MTC) for B2B that combines a physical, foldable cardboard booth with an MR application linked to a Head-Mounted Display (HMD). Targeting the fashion sector's need for high standards in material evaluation, the MTC allows retailers and distributors to browse garments, customize material attributes, and receive visual and tangible feedback. Evaluation through a focus group of 10 industry experts revealed positive feedback. The MTC maintains the tangibility of traditional B2B showrooms and reduces the environmental impact by minimizing transportation, samples, and waste. This innovative approach offers an efficient and sustainable alternative to conventional physical showrooms, enhancing both economic and ecological aspects.
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1
Colección:
01-internacional
Banco de datos:
MEDLINE
Idioma:
En
Revista:
IEEE Comput Graph Appl
Asunto de la revista:
INFORMATICA MEDICA
Año:
2024
Tipo del documento:
Article