How to obtain product green design requirements based on sentiment analysis and topic analysis: Using washing machine online reviews as an example.

ABSTRACT

Green design involves the entire life cycle of a product, including stages such as raw material acquisition, production and manufacturing, sales and transportation, use, recycling, and disposal. Extracting customer requirements (CRs) related to product green design (PGD) is one of the necessary conditions for achieving the dual carbon goal. However, only a few studies have evaluated CRs for PGD from a full life cycle perspective. This study obtained 20,000 online reviews of washing machines from e-commerce platforms. The customers' sentiment tendencies toward the requirements of washing machines at various stages of their life cycle are analyzed and evaluated. The CRs contained in online washing machine reviews were identified through cluster analysis. Based on the life cycle theory, the product green design requirements (PGDRs) of CRs were extracted and analyzed. This study can provide theoretical and methodological support for green product design.