Explore the use of new media for medical journals serving translational medicine / 中华医学科研管理杂志

ABSTRACT

With the development of 3G/4G mobile communication technology and the rapid growing Internet use,a variety of multimedia and media contents will be consumed on the phone,which potentially gives the population more opportunities to interact with media.Traditional paperbased journals can increase their influences by cooperating with the new media,like Weibo,mobile website/app.In the next decade,traditional journals and new media will likely to grow interdependencies instead of one being replaced by the other.If journals can utilize the strength of the new media through mobile websites/app or Weibo etc.,they could better serve for translational medicine.