RESUMEN
Background: To combat Iron deficiency anemia, an innovative pilot project, anemia prevention among adolescent girls and lactating mothers through nonpharmacological measures has been started at few places in Gujarat. To evaluate the acceptability of intervention kits provided to the beneficiaries. Material and Methods: A cross-sectional study design where 182 beneficiaries were randomly selected for interview from 12 randomly selected Anganwadi centers of intervention taluka of Junagadh district. Results: Information Education and Communication (IEC) material though available was unread by majority of beneficiaries. Iron utensils were used by 65% of beneficiaries for cooking. Only few beneficiaries (7%) daily use the provided moringa powder. Only half of the beneficiaries (53%) had grown some of the crops from the kitchen garden kit provided and knowledge of beneficiaries regarding iron-rich food was satisfactory in less than one-fifth (19%) of them. Conclusion: Study results concluded that providing nonpharmacological material is of little use until beneficiaries were properly guided and motivated by regular follow-up visits and addressing their problems; otherwise, it just stands as a mere matter of rock only.