Consumer Preference for Virtual Reality Advertisements with Human-Scene Interaction: An Intermediary Based on Psychological Needs.

Wei, He-Lin; Li, Hong; Zhu, Shao-Ying

Wei, He-Lin; Li, Hong; Zhu, Shao-Ying.

Afiliación

Wei HL; Department of Business Administration, School of Business, Guangxi University, Nanning, China.
Li H; Key Laboratory of Interdisciplinary Science of Statistics and Management, Guangxi University, Education Department of Guangxi, Nanning, China.
Zhu SY; Department of Business Administration, School of Business, Guangxi University, Nanning, China.

Cyberpsychol Behav Soc Netw ; 26(3): 188-197, 2023 Mar.

Article en En | MEDLINE | ID: mdl-36787470

Asunto(s)

Publicidad; Comportamiento del Consumidor; Humanos; Encuestas y Cuestionarios; Intención; Comercio

Palabras clave

consumer purchasing intention; endorsement scenario; psychological need satisfaction; virtual image spokesperson

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Texto completo: 1 Base de datos: MEDLINE Asunto principal: Comportamiento del Consumidor / Publicidad Límite: Humans Idioma: En Revista: Cyberpsychol Behav Soc Netw Asunto de la revista: CIENCIAS DO COMPORTAMENTO / PSICOLOGIA Año: 2023 Tipo del documento: Article País de afiliación: China

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