Designing celebrity-endorsed behavioral interventions in conservation.

The use of celebrity endorsement in environmental conservation interventions aiming to influence human behavior has increased in recent decades. Although good practice in designing, implementing, and evaluating behavioral interventions is outlined in recent publications, guidance on developing conservation interventions with celebrity endorsement remains limited. To fill this gap, we devised a guide for decision-making relating to celebrity-endorsed behavioral interventions based on the behavioral, project design, and celebrity endorsement literatures. The guide advises conducting research to understand the behavior system in question; defining endorser selection models and celebrities based on the research; developing an endorsement strategy with the appropriate communication channels; testing the celebrity, channels, and strategy with the target audience and making adjustments as needed; and, finally, evaluating the intervention after implementation. We applied this strategy to a case study, the aim of which was to design a celebrity-endorsed intervention to reduce consumption of wild meat in Ho Chi Minh City, Vietnam. Following our guide, we found that employing evidence-based decision-making substantially enhanced our ability to understand the complexity and potential cost associated with using celebrity endorsements in behavioral interventions.

Diseño de intervenciones conductuales para la conservación apoyadas por celebridades Resumen En las últimas décadas se ha incrementado el uso del apoyo de celebridades en las intervenciones de conservación ambiental que buscan influir sobre la conducta humana. Aunque las publicaciones recientes describen las buenas prácticas en el diseño, implementación y evaluación de las intervenciones conductuales, todavía son limitadas las directrices sobre el desarrollo de intervenciones de conservación apoyadas por celebridades. Para llenar este vacío, diseñamos una guía para decidir en relación con las intervenciones conductuales apoyadas por celebridades con base en la literatura sobre las conductas, diseño de proyectos y apoyo de celebridades. La guía recomienda investigar para entender el sistema conductual en cuestión; definir los modelos de selección de patrocinadores y celebridades con base en esta investigación; desarrollar una estrategia de apoyo con los canales adecuados de comunicación; probar los canales, estrategia y celebridades con el público objetivo y realizar los ajustes necesarios; y, por último, la evaluación de la intervención posterior a la implementación. Aplicamos esta estrategia a un estudio de caso, cuyo objetivo era diseñar una intervención con apoyo de celebridades para reducir el consumo de fauna en Ciudad Ho Chi Minh, Vietnam. Con nuestra guía encontramos que el uso de decisiones basadas en evidencias mejoró sustancialmente nuestra capacidad para entender la complejidad y el costo potencial asociado con el uso de apoyo de celebridades en las intervenciones conductuales.

Prevalence of sustainable and unsustainable use of wild species inferred from the IUCN Red List of Threatened Species.

Unsustainable exploitation of wild species represents a serious threat to biodiversity and to the livelihoods of local communities and Indigenous peoples. However, managed, sustainable use has the potential to forestall extinctions, aid recovery, and meet human needs. We analyzed species-level data for 30,923 species from 13 taxonomic groups on the International Union for Conservation of Nature Red List of Threatened Species to investigate patterns of intentional biological resource use. Forty percent of species (10,098 of 25,009 species from 10 data-sufficient taxonomic groups) were used. The main purposes of use were pets, display animals, horticulture, and human consumption. Intentional use is currently contributing to elevated extinction risk for 28-29% of threatened or near threatened (NT) species (2752-2848 of 9753 species). Intentional use also affected 16% of all species used (1597-1631 of 10,098). However, 72% of used species (7291 of 10,098) were least concern, of which nearly half (3469) also had stable or improving population trends. The remainder were not documented as threatened by biological resource use, including at least 172 threatened or NT species with stable or improving populations. About one-third of species that had use documented as a threat had no targeted species management actions to directly address this threat. To improve use-related red-list data, we suggest small amendments to the relevant classification schemes and required supporting documentation. Our findings on the prevalence of sustainable and unsustainable use, and variation across taxa, can inform international policy making, including the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services, the Convention on Biological Diversity, and the Convention on International Trade in Endangered Species.

Predominio del Uso Sustentable y No Sustentable de Especies Silvestres Inferido a partir de la Lista Roja de Especies Amenazadas de la UICN Resumen La explotación insostenible de especies silvestres representa una verdadera amenaza para la biodiversidad y el sustento de las comunidades locales y los pueblos indígenas. Sin embargo, el uso sostenible gestionado tiene el potencial para prevenir extinciones, auxiliar en la recuperación y satisfacer las necesidades humanas. Analizamos los datos a nivel de especie correspondientes a 30,923 especies de 13 grupos taxonómicos localizados en la Lista Roja de Especies Amenazadas de la Unión Internacional para la Conservación de la Naturaleza (UICN) para investigar los patrones del uso intencional de recursos biológicos. Usamos el 40% de las especies analizadas (10,098 de 25,009 especies pertenecientes a diez grupos taxonómicos con suficiente información). Los principales motivos para el uso de vida silvestre fueron como mascotas, animales de exhibición, horticultura y consumo humano. El uso intencional está actualmente contribuyendo a un riesgo elevado de extinción para 28 - 29% de las especies amenazadas o casi amenazadas (NT) (2,752 - 2,848 de 9,753 especies). El uso intencional también afectó al 16% de todas las especies utilizadas (1,597 - 1,631 de 10,098). Sin embargo, el 72% de las especies utilizadas (7,291 de 10, 098) pertenecen a la categoría de preocupación menor, de las cuales casi la mitad (3,469) también contaban con tendencias poblacionales estables o de mejoría. Las especies restantes no estaban documentadas como amenazadas por el uso de recursos biológicos, incluyendo al menos 172 especies amenazadas o NT con poblaciones estables o en aumento. Casi un tercio de las especies que tienen documentado el uso como una amenaza no cuentan con acciones de manejo para abordar directamente esta amenaza. Para mejorar la información de la lista roja relacionada con el uso, sugerimos pequeñas modificaciones a los esquemas relevantes de clasificación y la documentación de apoyo requerida. Nuestros descubrimientos sobre el predominio del uso sustentable y no sustentable, y la variación entre taxones, puede orientar la formulación de políticas internacionales, incluyendo a la Plataforma Intergubernamental de Políticas Científicas sobre Biodiversidad y Servicios Ecosistémicos, el Convenio sobre la Diversidad Biológica y la Convención sobre el Comercio Internacional de Especies Amenazadas.

Historical data for conservation: reconstructing range changes of Chinese pangolin (Manis pentadactyla) in eastern China (1970-2016).

The Chinese pangolin (Manis pentadactyla) has long suffered from intense exploitation driven by consumer demand for medicinal use and food. Effective conservation management is hampered by insufficient data on pangolin status and distribution. We integrated ecological niche modelling with long-term ecological records at the local scale (e.g. from local historical documents, grey and published literature and interviews) to estimate the magnitude of potential distribution change of the Chinese pangolin in eastern China (Fujian, Jiangxi and Zhejiang provinces) over time. Our results suggest that the range of the species decreased by 52.20% between the 1970s and early 2000s and that the population is now mainly confined to the Wuyi Mountains. This reduction in potential distribution range is attributable to anthropogenic pressures. According to our conservation prioritization analysis, the priority conservation area for the Chinese pangolin in eastern China is 51 268.4 km2, 5.62% of which is covered by nature reserves. There are 18 nature reserves and 46 prefectures which are priority areas for conservation in China. The priority-level nature reserves and prefectures in eastern China are mainly located in the centre of the Wuyi Mountains, and areas declared important tend to be around the Wuyi Mountains. We propose several actions to improve the conservation status of this species: establish or enlarge nature reserves, ensure local governments at the prefecture level prioritize conservation management and encourage local communities to participate in pangolin conservation.

Identifying species likely threatened by international trade on the IUCN Red List can inform CITES trade measures.

Overexploitation is a major threat to biodiversity and international trade in many species is regulated through the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). However, there is no established method to systematically determine which species are most at risk from international trade to inform potential trade measures under CITES. Here, we develop a mechanism using the International Union for Conservation of Nature's Red List of Threatened Species to identify species that are likely to be threatened by international trade. Of 2,211 such species, CITES includes 59% (1,307 species), leaving two-fifths overlooked and in potential need of international trade regulation. Our results can inform deliberations on potential proposals to revise trade measures for species at CITES Conference of the Parties meetings. We also show that, for taxa with biological resource use documented as a threat, the number of species threatened by local and national use is four times greater than species likely threatened by international trade. To effectively address the overexploitation of species, interventions focused on achieving sustainability in international trade need to be complemented by commensurate measures to ensure that local and national use and trade of wildlife is well-regulated and sustainable.

Time-budgets and activity patterns of captive Sunda pangolins (Manis javanica).

This is the first assessment of Manis javanica behavior in captivity. The aim of the investigation was to assess behavior in order to suggest ways of improving captive care and management of the species. This was undertaken by constructing time-budgets and activity patterns and identifying any abnormal repetitive behavior (ARB) exhibited. Scan and focal animal sampling were implemented in observations of seven subjects. Analyses detailed idiosyncrasies in how subjects partitioned their active time. Peak activity occurred between 18:00 and 21:00 hr. Two ARBs, clawing and pacing, were identified and the cessation of clawing in one subject was possible by modifying its enclosure. Stress-related behavior, understood to be related to several factors, means maintaining this species in captivity remains problematic. Recommendations are made pertaining to husbandry, captive management, and future research.

Identifying global centers of unsustainable commercial harvesting of species.

Overexploitation is one of the main threats to biodiversity, but the intensity of this threat varies geographically. We identified global concentrations, on land and at sea, of 4543 species threatened by unsustainable commercial harvesting. Regions under high-intensity threat (based on accessibility on land and on fishing catch at sea) cover 4.3% of the land and 6.1% of the seas and contain 82% of all species threatened by unsustainable harvesting and >80% of the ranges of Critically Endangered species threatened by unsustainable harvesting. Currently, only 16% of these regions are covered by protected areas on land and just 6% at sea. Urgent actions are needed in these centers of unsustainable harvesting to ensure that use of species is sustainable and to prevent further species' extinctions.