[Influencing by pharma companies needs more attention]. / Meer aandacht nodig voor beïnvloeding door de farmaciebranche.

The financial interests of large pharmaceutical companies in particular are large. Massive use of marketing resources for the introduction of new medicines contributes to the required high turnover, but is often at odds with their actual value. Programs such as MedicineBalance with objective drug information cannot prevent influencing the human mind with unconscious cognitive biases. Some principles are discussed in this article. The reader is urged to avoid marketing communications and calls for more academic direction and less dependence on the industry.