Completed egoism and intended altruism boost healthy food choices.
Appetite
; 77: 38-45, 2014 Jun.
Article
em En
| MEDLINE
| ID: mdl-24576466
ABSTRACT
Based on the self-licensing literature and goal theory, we expected and found that completed (im)moral actions lead to markedly different food choices (Studies 1 & 2) than intended (im)moral actions (Study 2). In Study 1, people more often chose healthy over unhealthy food options when they recalled a completed egoistic action than when they recalled a completed altruistic action. Study 2 confirmed this finding and furthermore showed that the self-licensing effect in food choices is moderated by the action stage (completed versus intended) of the moral or immoral action. This article extends the existing self-licensing literature and opens up new perspectives for changing consumers' food consumption behavior.
Palavras-chave
Texto completo:
1
Base de dados:
MEDLINE
Assunto principal:
Rememoração Mental
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Comportamentos Relacionados com a Saúde
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Comportamento de Escolha
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Intenção
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Ética
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Altruísmo
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Preferências Alimentares
Idioma:
En
Ano de publicação:
2014
Tipo de documento:
Article