COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction.

Buvár, Ágnes; Szilágyi, Sára Franciska; Balogh, Eszter; Zsila, Ágnes

Buvár, Ágnes; Szilágyi, Sára Franciska; Balogh, Eszter; Zsila, Ágnes.

Afiliação

Buvár Á; Institute of People-Environment Transaction, ELTE Eötvös Loránd University, Budapest, Hungary.
Szilágyi SF; Institute of Psychology, ELTE Eötvös Loránd University, Budapest, Hungary.
Balogh E; Institute of Psychology, ELTE Eötvös Loránd University, Budapest, Hungary.
Zsila Á; Institute of Psychology, Pázmány Péter Catholic University, Budapest, Hungary.

PLoS One ; 17(10): e0276143, 2022.

Article em En | MEDLINE | ID: mdl-36240138

Assuntos

COVID-19; Mídias Sociais; Atitude; COVID-19/epidemiologia; Humanos

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Texto completo: 1 Base de dados: MEDLINE Assunto principal: Mídias Sociais / COVID-19 Idioma: En Ano de publicação: 2022 Tipo de documento: Article País de afiliação: Hungria

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