ABSTRACT
OBJECTIVE: To assess progress towards the elimination of trans-fatty acids (TFA) in foods after the 2008 Pan American Health Organization (PAHO) recommendation of virtual elimination of TFA in Latin America. DESIGN: A descriptive, comparative analysis of foods that were likely to contain TFA and were commonly consumed in four cities in Latin America. SETTING: San José (Costa Rica), Mexico City (Mexico), Rio de Janeiro (Brazil), Buenos Aires (Argentina). SUBJECTS: Foods from each city were sampled in 2011; TFA content was analysed using GC. TFA of selected foods was also monitored in 2016. RESULTS: In 2011-2016, there was a significant decrease in the content of TFA in the sampled foods across all sites, particularly in Buenos Aires (from 12·6-34·8 % range in 2011-2012 to nearly 0 % in 2015-2016). All sample products met the recommended levels of TFA content set by the PAHO. TFA were replaced with a mixture of saturated and unsaturated fats. CONCLUSIONS: Our results indicate a virtual elimination of TFA from major food sources in the cities studied. This could be due to a combination of factors, including recommendations by national and global public health authorities, voluntary and/or mandatory food reformulation made by the food industry.
Subject(s)
Food Supply , Health Plan Implementation , Trans Fatty Acids/adverse effects , Urban Health , Argentina , Brazil , Costa Rica , Diet Surveys , Food Analysis , Food Supply/standards , Food-Processing Industry/trends , Guideline Adherence/trends , Humans , Intersectoral Collaboration , Mexico , Nutrition Policy , Pan American Health Organization , Spatio-Temporal Analysis , Trans Fatty Acids/analysisABSTRACT
One promising public health intervention for promoting physical activity is the Ciclovía program. The Ciclovía is a regular multisectorial community-based program in which streets are temporarily closed for motorized transport, allowing exclusive access to individuals for recreational activities and physical activity. The objective of this study was to conduct an analysis of the cost-benefit ratios of physical activity of the Ciclovía programs of Bogotá and Medellín in Colombia, Guadalajara in México, and San Francisco in the U.S.A. The data of the four programs were obtained from program directors and local surveys. The annual cost per capita of the programs was: U.S. $6.0 for Bogotá, U.S. $23.4 for Medellín, U.S. $6.5 for Guadalajara, and U.S. $70.5 for San Francisco. The cost-benefit ratio for health benefit from physical activity was 3.23-4.26 for Bogotá, 1.83 for Medellín, 1.02-1.23 for Guadalajara, and 2.32 for San Francisco. For the program of Bogotá, the cost-benefit ratio was more sensitive to the prevalence of physically active bicyclists; for Guadalajara, the cost-benefit ratio was more sensitive to user costs; and for the programs of Medellín and San Francisco, the cost-benefit ratios were more sensitive to operational costs. From a public health perspective for promoting physical activity, these Ciclovía programs are cost beneficial.
Subject(s)
Health Promotion/economics , Health Promotion/methods , Recreation/economics , Colombia , Cost-Benefit Analysis/methods , Data Collection , Female , Humans , Male , Models, Statistical , Public Health , San Francisco , Urban PopulationABSTRACT
As part of the Pan American Health Organization/World Health Organization Trans-Fat-Free Americas initiative, 12 representatives from food industries in Latin America and the Caribbean signed a declaration stating their intention to voluntarily eliminate industrially produced trans-fatty acids (TFA) from the Americas. A year later, in order to document the extent of the voluntary reduction, each declarant was asked to describe all reformulations and reductions in the TFA content of their products. After up to six requests for data, only three declarants provided such information in detail, and three others offered an overall summary of their reformulations. Additionally, three declarants reported the barriers that limit this process: availability of oil substitutes, cost, and consumers' sensory acceptance. The content of TFA and saturated fat in the food supply in the Americas should be regulated and strictly monitored in order to adequately evaluate a reduction of TFA in the region.
Subject(s)
Dietary Fats , Food Industry , Food Supply/standards , Trans Fatty Acids , Voluntary Programs , Caribbean Region , Consumer Behavior , Coronary Disease/etiology , Coronary Disease/prevention & control , Dietary Fats/standards , Food Analysis , Food Industry/economics , Food Industry/organization & administration , Health Promotion , Humans , Latin America , Public Health , Surveys and Questionnaires , Trans Fatty Acids/adverse effects , Voluntary Programs/statistics & numerical data , Voluntary Programs/trendsABSTRACT
BACKGROUND: There has been an ongoing discussion about the relationship between time spent watching television and childhood obesity. This debate has special relevance in the Latin American region were the globalization process has increased the availability of screen-based entertainment at home. The aim of this study is to examine the association between television viewing and weight status in Colombian children. METHODS: This cross sectional investigation included children aged 5 to12 yrs from the National Nutrition Survey in Colombia (ENSIN 2005). Weight and height were measured in 11,137 children in order to calculate body mass index. Overweight was defined by international standards. Time spent viewing television was determined for these children through parental reports. Multiple logistic regression analyses were conducted for different subgroups and adjusted for potential confounders in order to study the association between television viewing and weight status in this population. RESULTS: Among the surveyed children, 41.5% viewed television less than two hours/day; 36.8% between two and 3.9 hours/day and 21.7% four or more hours/day. The prevalence of overweight (obesity inclusive) in this population was 11.1%. Children who were classified as excessive television viewers (between two and 3.9 hours/day or 4 or more hours/day) were more likely to be overweight (OR: 1.44 95% CI: 1.41-1.47 and OR: 1.32 95% CI: 1.30-1.34, respectively) than children who reported to watch television less than 2 hours/day. Stratified analyses by age, gender and urbanization levels showed similar results. CONCLUSION: Television viewing was positively associated with the presence of overweight in Colombian children. A positive association between urbanization level and television viewing was detected. Considering that the majority of Colombian children lives in densely populated cities and appear to engage in excessive television viewing these findings are of public health relevance for the prevention of childhood obesity.
ABSTRACT
The Ciclovia program (CP) has emerged as an effective initiative to promote active living in urban spaces in Latin America. This study assessed the association between social conditions, the urban environment and participation in the CP among adults living in the city of Cali, Colombia. A cross-sectional study was conducted in 2011 and 2012 among 719 adults aged 18 to 44. Urban environment measures were obtained using Geographic Information Systems. A multilevel logistic regression was used for the analysis. Slightly more than 7% of participants had participated in the CP in the previous four weekends. Being male and having a high school degree were positively associated with participation in the CP. Participation in the CP was positively associated with living in neighborhoods with Ciclovia lanes. In contrast, a negative association was found among those living in neighborhoods with a presence of traffic fatalities. This study provides new insights about a recreational program that has potential health benefits in a region marked by urban inequalities in terms of opportunities for physical activity.
Subject(s)
Bicycling/statistics & numerical data , Health Promotion/methods , Adolescent , Adult , Colombia , Cross-Sectional Studies , Exercise , Female , Humans , Male , Motor Activity , National Health Programs , Residence Characteristics , Sex Factors , Socioeconomic Factors , Urban Health , Urban Population , Young AdultSubject(s)
Beverages/statistics & numerical data , Drinking , Guidelines as Topic , Health Promotion , MexicoABSTRACT
Physical inactivity, obesity, and noncommunicable disease rates are rapidly climbing to epidemic proportions and are becoming the leading causes of death and disability in the Americas and globally. The causes are complex and will require a multifaceted, multisectoral approach. Recognizing this, the World Health Organization adopted a broad-ranging process to develop a Global Strategy for the Promotion of Diet, Physical Activity, and Health, as mandated by the World Health Assembly in May 2002. The results of the yearlong effort are to be presented at the World Health Assembly in May 2004.
Subject(s)
Health Promotion/methods , Motor Activity/physiology , Central America , Humans , North America , South America , World Health OrganizationABSTRACT
Transport is associated with environmental problems, economic losses, health and social inequalities. A number of European and US cities have implemented initiatives to promote multimodal modes of transport. In Latin America changes are occurring in public transport systems and a number of projects aimed at stimulating non-motorized modes of transport (walking and cycling) have already been implemented. Based on articles from peer-reviewed academic journals, this paper examines experiences in Bogotá (Colombia), Curitiba (Brazil), and Santiago (Chile), and identifies how changes to the transport system contribute to encourage active transportation. Bus rapid transit, ciclovias, bike paths/lanes, and car use restriction are initiatives that contribute to promoting active transportation in these cities. Few studies have been carried out on the relationship between transport and physical activity. Car ownership continues to increase. The public health sector needs to be a stronger activist in the transport policy decision-making process to incorporate health issues into the transport agenda in Latin America.
Subject(s)
Motor Activity , Public Health , Transportation/methods , Automobiles/statistics & numerical data , Bicycling/statistics & numerical data , Brazil , Chile , Colombia , Humans , Latin America , Ownership/statistics & numerical data , Ownership/trends , Public Policy , Socioeconomic Factors , Transportation/statistics & numerical data , Walking/statistics & numerical dataABSTRACT
BACKGROUND: The health benefits of physical activity are well documented in scientific literature. Bicycling for transportation is a modality of physical activity that people can incorporate easily into their daily lives. METHODS: A qualitative study using 11 semi-structured individual interviews and 5 focus groups was conducted among 31 male and 13 female adult residents of Bogotá, Colombia in 2006, to explore barriers and facilitators of bicycle use for transportation purposes. People were selected based on socioeconomic status, age, and gender. Thematic analysis complemented with thematic network analysis was used to analyze the data. RESULTS: Six main themes emerged from the study: 1) general acknowledgment of individual and collective benefits of bicycle use, 2) built environment conditions were linked with bicycle use, 3) some social factors affect bicycling negatively, 4) people perceived conflicts over public space related to the use of bike-paths, 5) general negative public perception of bicyclists, and 6) gender differences influence patterns of bicycle use. CONCLUSION: The findings from this qualitative study show that various social and physical barriers must be addressed to increase bicycle use as a means of transportation in Bogotá.
Subject(s)
Bicycling/psychology , Exercise/psychology , Transportation/methods , Adult , Age Factors , Colombia , Environment , Evaluation Studies as Topic , Female , Focus Groups , Health Knowledge, Attitudes, Practice , Humans , Male , Middle Aged , Perception , Sex Factors , Social Support , Socioeconomic Factors , Urban PopulationABSTRACT
The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility. In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in several countries across the region. This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity. These efforts, although appearing altruistic, are intended to improve the industry's public image and increase political influence in order to block regulations counter to their interests. If this industry wants to contribute to human well being, as it has publicly stated, it should avoid blocking legislative actions intended to regulate the marketing, advertising and sale of their products.
Subject(s)
Carbonated Beverages , Financial Support/ethics , Food Industry/ethics , Health Promotion/economics , Public Health/economics , Advertising/legislation & jurisprudence , Conflict of Interest/economics , Government Regulation , Humans , Motor Activity , Social ResponsibilityABSTRACT
BACKGROUND: The Ciclovía-Recreativa is a free, community-based program in which streets are closed temporarily to motorized transport, allowing access to walkers, runners, rollerbladers, and cyclists only. We assessed existing information about the Ciclovía as a public health strategy and proposed next steps for research and public health practice. METHODS: We conducted a systematic search of peer-reviewed and other literature, which was complemented by expert interviews and consultation. RESULTS: We reviewed 38 Ciclovías from 11 countries. Most programs (84.2%) take place in urban settings. The programs range from 18-64 events per year (54 + or - 24.6; 52 [mean + or - standard deviation; median]) with events lasting from 2-12 hours (6 + or - 2.4; 6). The length of the streets ranges from 1-121 km (14.6 + or - 22.1; 7), and the estimated number of participants per event ranges from 60-1,000,000 persons (61,203 + or - 186,668; 3810). Seventy-one percent of the programs include physical activity classes and in 89% of the Ciclovías, the streets are connected with parks. CONCLUSIONS: Ciclovías have potential for positive public health outcomes, but evidence on their effectiveness is limited. The different stages of new and established programs offer a unique opportunity for transnational studies aimed at assessing their public health impact.
Subject(s)
Health Promotion/methods , Motor Activity , Public Health Practice , Recreation , Cross-Cultural Comparison , Environment Design , Humans , Public Facilities , Quality of Life , Social EnvironmentABSTRACT
Abstract The Ciclovia program (CP) has emerged as an effective initiative to promote active living in urban spaces in Latin America. This study assessed the association between social conditions, the urban environment and participation in the CP among adults living in the city of Cali, Colombia. A cross-sectional study was conducted in 2011 and 2012 among 719 adults aged 18 to 44. Urban environment measures were obtained using Geographic Information Systems. A multilevel logistic regression was used for the analysis. Slightly more than 7% of participants had participated in the CP in the previous four weekends. Being male and having a high school degree were positively associated with participation in the CP. Participation in the CP was positively associated with living in neighborhoods with Ciclovia lanes. In contrast, a negative association was found among those living in neighborhoods with a presence of traffic fatalities. This study provides new insights about a recreational program that has potential health benefits in a region marked by urban inequalities in terms of opportunities for physical activity.
Resumen El programa de Ciclovía (PC) ha surgido como una iniciativa efectiva para promover actividad física en el contexto urbano de América Latina. Este estudio evaluó la asociación entre las condiciones sociales, el ambiente urbano y la participación en el PC en adultos que vivían en Cali, Colombia. Se llevó a cabo un estudio transversal en 2011 y 2012 en 719 adultos de 18 a 44 años. Se obtuvieron medidas del ambiente urbano utilizando Sistemas de Información Geográfica. Un poco más del 7% de las personas participaron en el PC en los últimos 4 fines de semana. Ser hombre y tener un nivel de escolaridad de secundaria se asoció positivamente con la participación en el PC. Así mismo, se encontró una asociación positiva con residir en barrios con existencia de corredores con este programa. Por el contrario, la existencia de muertes por accidentes de tránsito fue negativamente asociada. Este estudio brinda nuevos conocimientos acerca de un programa recreativo que tiene beneficios potenciales para la salud, en una región marcada por desigualdades urbanas relacionadas con actividad física.
Resumo O programa Ciclovia (PC) surgiu como uma iniciativa eficaz para promover a atividade física no contexto urbano da América Latina. Este estudo avaliou a associação entre as condições sociais, o ambiente urbano e participação no PC em adultos que vivem em Cali, Colômbia. Um estudo transversal foi realizado em 2011 e 2012, em 719 adultos com idades entre 18 e 44 anos. Medidas do ambiente urbano utilizando SIG foram obtidos. Pouco mais de 7% das pessoas participaram do PC nos últimos quatro finais de semana. Ser do sexo masculino e ter um nível de ensino médio foi positivamente associado com a participação no PC. Da mesma forma, uma associação positiva com residência em bairros com corredores existência desse programa foi encontrada. Pelo contrário , a existência de mortes no trânsito foi negativamente associado . Este estudo fornece novos conhecimentos sobre um programa de lazer que tem benefícios de saúde potenciais em uma região marcada por desigualdades urbanas em atividade física.
Subject(s)
Adolescent , Adult , Female , Humans , Male , Young Adult , Bicycling/statistics & numerical data , Health Promotion/methods , Colombia , Cross-Sectional Studies , Exercise , Motor Activity , National Health Programs , Residence Characteristics , Sex Factors , Socioeconomic Factors , Urban Health , Urban PopulationABSTRACT
BACKGROUND: Studies assessing the association between health-related quality of life (HR-QOL) with physical activity (PA) and built environment (BE) characteristics are limited. METHODS: A cross-sectional study was conducted among 1,334 adults from Bogotá, to assess the associations between HR-QOL with PA and BE characteristics. HR-QOL was measured using the World Health Organization and the Centers for Disease Control and Prevention instruments. PA was measured using the International PA Questionnaire. BE characteristics included the dimensions of density, diversity, design, and access to mass-transit. Analysis included multilevel modeling. RESULTS: Adults who reported meeting PA recommendations and participating in the Ciclovía were more likely to have a high mean score of HR-QOL and were more likely to perceive their health status as good/excellent. Adults who reported biking for transportation were more likely to have a high mean score of HR-QOL. Regarding BE characteristics, land-use heterogeneity was associated with HR-QOL, perceived good health status and being positive about the future. Park density was associated with HR-QOL, perceived health status good/excellent and being positive about the future. Mass-transit stations availability was negatively associated with HR-QOL. CONCLUSION: This study provides preliminary evidence that HR-QOL is associated with PA and BE characteristics among adults in an urban setting of the developing world.
Subject(s)
Environment Design , Motor Activity , Quality of Life , Recreation , Residence Characteristics , Adult , Colombia , Cross-Sectional Studies , Female , Humans , Logistic Models , Male , Public Facilities , Social Class , Transportation , Urban HealthABSTRACT
BACKGROUND: Even though there is increasing evidence that the built environment (BE) has an influence on leisure-time physical activity (LTPA), little is known about this relationship in developing countries. The objective of this study was to assess the associations between objective built environment characteristics and LTPA. METHODS: A cross-sectional multilevel study was conducted in 27 neighborhoods in which 1315 adults aged 18-65 years were surveyed. An adapted version of the IPAQ (long version) was used to assess LTPA. Objective BE characteristics were obtained using Geographic Information Systems. Associations were assessed using multilevel polytomous logistic regression. RESULTS: Compared with inactive people, those who resided in neighborhoods with the highest tertile dedicated to parks (7.4% to 25.2%) were more likely to be regularly active (POR = 2.05, 95% CI = 1.13-3.72; P = 0.021). Those who resided in neighborhoods with presence of TransMilenio stations (mass public transportation system) were more likely to be irregularly active (POR = 1.27, 95% CI = 1.07-1.50, P = 0.009) as compared with inactive people. CONCLUSIONS: These findings showed that park density and availability of TransMilenio stations at neighborhood level are positively associated with LTPA. Public health efforts to address physical inactivity should consider the potential influences of urban planning and mass public transportation systems on health.
Subject(s)
Environment Design , Leisure Activities , Motor Activity , Residence Characteristics , Adolescent , Adult , Aged , Bicycling , Colombia , Cross-Sectional Studies , Female , Geographic Information Systems , Humans , Logistic Models , Male , Middle Aged , Public Facilities , Transportation , Urban Health , Young AdultABSTRACT
Transport is associated with environmental problems, economic losses, health and social inequalities. A number of European and US cities have implemented initiatives to promote multimodal modes of transport. In Latin America changes are occurring in public transport systems and a number of projects aimed at stimulating non-motorized modes of transport (walking and cycling) have already been implemented. Based on articles from peer-reviewed academic journals, this paper examines experiences in Bogotá (Colombia), Curitiba (Brazil), and Santiago (Chile), and identifies how changes to the transport system contribute to encourage active transportation. Bus rapid transit, ciclovias, bike paths/lanes, and car use restriction are initiatives that contribute to promoting active transportation in these cities. Few studies have been carried out on the relationship between transport and physical activity. Car ownership continues to increase. The public health sector needs to be a stronger activist in the transport policy decision-making process to incorporate health issues into the transport agenda in Latin America.
El transporte está asociado con problemas ambientales, pérdidas económicas, salud poblacional e inequidades sociales. En ciudades de Europa y Estados Unidos hay iniciativas para promover el transporte multimodal. En Latinoamérica hay proyectos en curso para cambiar los sistemas de transporte y estimular el transporte no motorizado (caminar y montar bicicleta). Basada en una revisión de artículos publicados en revistas académicas, se identifica de qué forma los cambios en el transporte en Bogotá (Colombia), Curitiba (Brasil) y Santiago (Chile) han contribuido a promover el transporte activo. A pesar que en estas tres ciudades se están implementando iniciativas para promover el transporte activo (sistema de autobuses articulados, ciclovías, ciclorutas, y restricciones para el uso del coche particular), pocos estudios han sido desarrollados sobre la relación entre el transporte y la actividad física utilitaria. La tenencia del coche particular continúa incrementándose. El sector de salud necesita ser un agente fuerte para incorporar la salud pública en la agenda de transporte en América Latina.
O transporte está associado a problemas ambientais, perdas econômicas, de saúde da população e as desigualdades sociais. Em cidades da Europa e da América existem esforços para promover o transporte multimodal. Na América Latina, há projetos em andamento para mudar os sistemas de transporte e incentivar o transporte não motorizado (caminhar e andar de bicicleta). Com base em uma revisão de artigos publicados em revistas acadêmicas identificou-se como as mudanças no transporte contribuíram para promover o transporte ativo em Bogotá (Colômbia), Curitiba (Brasil) e Santiago (Chile). Apesar de que nestas três cidades se estejam implementando iniciativas para promover o transporte ativo (sistema de ônibus articulado, ciclovias, pistas de ciclismo e restrições ao uso do automóvel particular), poucos estudos têm sido desenvolvidos sobre a relação entre transporte e atividade física utilitária. O uso de carro particular continua aumentando. O setor da saúde tem de ser um ativista forte para incorporar a saúde pública na agenda de transportes na América Latina.
Subject(s)
Humans , Motor Activity , Public Health , Transportation/methods , Automobiles/statistics & numerical data , Brazil , Bicycling/statistics & numerical data , Chile , Colombia , Latin America , Ownership/statistics & numerical data , Ownership/trends , Public Policy , Socioeconomic Factors , Transportation/statistics & numerical data , Walking/statistics & numerical dataABSTRACT
As part of the Pan American Health Organization/World Health Organization Trans-Fat-Free Americas initiative, 12 representatives from food industries in Latin America and the Caribbean signed a declaration stating their intention to voluntarily eliminate industrially produced trans-fatty acids (TFA) from the Americas. A year later, in order to document the extent of the voluntary reduction, each declarant was asked to describe all reformulations and reductions in the TFA content of their products. After up to six requests for data, only three declarants provided such information in detail, and three others offered an overall summary of their reformulations. Additionally, three declarants reported the barriers that limit this process: availability of oil substitutes, cost, and consumers' sensory acceptance. The content of TFA and saturated fat in the food supply in the Americas should be regulated and strictly monitored in order to adequately evaluate a reduction of TFA in the region.
Como parte de la iniciativa "Las Américas sin grasas trans" de la Organización Panamericana de la Salud/Organización Mundial de la Salud, 12 representantes de empresas alimentarias de América Latina y el Caribe firmaron una declaración en la que se comprometieron a eliminar voluntariamente los ácidos grasos trans (AGT) de los alimentos producidos industrialmente. Un año después, a fin de verificar el progreso en este sentido, se solicitó a cada firmante que describiera todas las reformulaciones y la disminución del contenido de AGT de sus productos. Después de solicitar los datos hasta seis veces en algunos casos, solo tres de las empresas firmantes suministraron información detallada y otras tres ofrecieron un resumen general de las distintas reformulaciones incorporadas. Además, tres proporcionaron información acerca de los obstáculos que dificultan este proceso: la disponibilidad de sucedáneos del aceite, el costo y la aceptación de los consumidores. Es preciso reglamentar y vigilar con rigurosidad el contenido de AGT y grasas saturadas de los alimentos comercializados en la Región de las Américas con el fin de efectuar un seguimiento adecuado de la disminución de los AGT.
Subject(s)
Humans , Dietary Fats , Food Industry , Food Supply/standards , Trans Fatty Acids , Voluntary Programs , Caribbean Region , Consumer Behavior , Coronary Disease/etiology , Coronary Disease/prevention & control , Dietary Fats/standards , Food Analysis , Food Industry/economics , Food Industry/organization & administration , Health Promotion , Latin America , Public Health , Surveys and Questionnaires , Trans Fatty Acids/adverse effects , Voluntary Programs/statistics & numerical data , Voluntary Programs/trendsABSTRACT
La creciente evidencia acerca de los vínculos entre consumo de bebidas azucaradas, obesidad y otras enfermedades crónicas plantea la necesidad de implementar acciones políticas que transciendan las intervenciones centradas exclusivamente en la responsabilidad individual. Temiendo que ello afecte sus objetivos comerciales en América Latina, la industria de bebidas azucaradas lleva a cabo un intenso cabildeo político en altas esferas gubernamentales de la región. Esta estrategia esta acompañada de los llamados programas de responsabilidad social empresarial dirigidos a financiar iniciativas que promocionan la actividad física. Estos esfuerzos, aparentemente altruistas, están dirigidos a mejorar la imagen pública de esta industria y a lograr mayor influencia política ante regulaciones contrarias a sus intereses. Si este sector de la industria desea contribuir con el bienestar humano, como públicamente lo expresa, debería evitar obstruir iniciativas legislativas dirigidas a regular la comercialización, mercadeo y oferta de sus productos.
A crescente evidência sobre os vínculos entre consumo de bebidas açucaradas, obesidade e outras doenças crônicas levanta a necessidade de implementar ações políticas que transcendam as intervenções centradas exclusivamente na responsabilidade individual. Temendo que isso afete seus objetivos, a indústria de bebidas açucaradas realiza um extenso lobby político em altas esferas governamentais da região. Essa estratégia tem sido acompanhada dos chamados programas de responsabilidade socioempresarial dirigidos a financiar iniciativas que promovam a atividade física. Esses esforços, aparentemente altruístas, visam melhorar a imagem pública dessas indústrias e obter maior influência política diante de regulações contrárias a seus interesses. Se esse setor da indústria deseja contribuir realmente com o bem-estar humano, como publicamente expressa, deveria evitar obstruir iniciativas dirigidas a regular a comercialização, comércio e oferta de seus produtos.