RESUMO
People make subjective judgments about the healthiness of different foods every day, and these judgments in turn influence their food choices and health outcomes. Despite the importance of such judgments, there are few quantitative theories about their psychological underpinnings. This article introduces a novel computational approach that can approximate people's knowledge representations for thousands of common foods. We used these representations to predict how both lay decision-makers (the general population) and experts judge the healthiness of individual foods. We also applied our method to predict the impact of behavioral interventions, such as the provision of front-of-pack nutrient and calorie information. Across multiple studies with data from 846 adults, our models achieved very high accuracy rates (r2 = .65-.77) and significantly outperformed competing models based on factual nutritional content. These results illustrate how new computational methods applied to established psychological theory can be used to better predict, understand, and influence health behavior.
Assuntos
Rotulagem de Alimentos , Julgamento , Adulto , Comportamento de Escolha , Comportamento do Consumidor , Rotulagem de Alimentos/métodos , Preferências Alimentares , HumanosRESUMO
Traditional methods of personality assessment, and survey-based research in general, cannot make inferences about new items that have not been surveyed previously. This limits the amount of information that can be obtained from a given survey. In this article, we tackle this problem by leveraging recent advances in statistical natural language processing. Specifically, we extract "embedding" representations of questionnaire items from deep neural networks, trained on large-scale English language data. These embeddings allow us to construct a high-dimensional space of items, in which linguistically similar items are located near each other. We combine item embeddings with machine learning algorithms to extrapolate participant ratings of personality items to completely new items that have not been rated by any participants. The accuracy of our approach is on par with incentivized human judges given an identical task, indicating that it predicts ratings of new personality items as accurately as people do. Our approach is also capable of identifying psychological constructs associated with questionnaire items and can accurately cluster items into their constructs based only on their language content. Overall, our results show how representations of linguistic personality descriptors obtained from deep language models can be used to model and predict a large variety of traits, scales, and constructs. In doing so, they showcase a new scalable and cost-effective method for psychological measurement. (PsycInfo Database Record (c) 2024 APA, all rights reserved).
Assuntos
Aprendizado Profundo , Humanos , Personalidade , Transtornos da Personalidade , Inventário de Personalidade , IdiomaRESUMO
People estimate numerical quantities (such as the calories of foods) on a day-to-day basis. Although these estimates influence behavior and determine wellbeing, they are prone to two important types of errors. Scaling errors occur when people make mistakes reporting their beliefs about a particular numerical quantity (e.g. by inflating small numbers). Belief errors occur when people make mistakes using their knowledge of the judgment target to form their beliefs about the numerical quantity (e.g. by overweighting certain cues). In this paper, we quantitatively model numerical estimates, and in turn, scaling and belief errors, in everyday judgment tasks. Our approach is unique in using insights from semantic memory research to specify knowledge for naturalistic judgment targets, allowing our models to formally describe nuanced errors in belief not considered in prior research. In Studies 1 and 2, we find that belief error models predict participant estimates and errors with very high out-of-sample accuracy rates, significantly outperforming the predictions of scaling error models. In fact, the best-fitting belief error models can closely mimic the inverse-S shaped patterns captured by scaling error models, suggesting that the types of responses previously attributed to scaling errors can be seen as errors of belief. In Studies 3 to 8, we find that belief error models are also able to predict people's responses in semantic judgment, free association, and verbal protocol tasks related to numerical judgment, and thus provide a good account of the cognitive underpinnings of judgment.