Impact of news of celebrity illness on breast cancer screening: Kylie Minogue's breast cancer diagnosis.
Med J Aust
; 183(5): 247-50, 2005 Sep 05.
Article
em En
| MEDLINE
| ID: mdl-16138798
ABSTRACT
OBJECTIVES:
To describe the main media narratives in the reportage of singer Kylie Minogue's illness with breast cancer; and to assess the impact of this coverage on bookings for screening for breast cancer by mammography in four Australian states.SETTING:
Government sponsored BreastScreen programs in Queensland, Victoria, Tasmania and Western Australia. MAIN OUTCOMEMEASURES:
Narratives on breast cancer in television news programs 17-27 May 2005; initial and re-screening bookings for mammograms.PARTICIPANTS:
Women aged > or = 40 years who booked for mammograms in BreastScreen programs in the 19 weeks before, the 2 weeks during, and the 6 weeks after the publicity.RESULTS:
There was a 20-fold increase in news coverage of breast cancer, which emphasised that young women do get breast cancer and that early detection was critical. Overall screening bookings rose 40% in the 2 weeks of the publicity, with a 101% increase in non-screened women in the eligible age-group 40-69 years. Six weeks after the publicity, bookings remained more than a third higher in non-screened women.CONCLUSIONS:
News coverage of Kylie Minogue's breast cancer diagnosis caused an unprecedented increase in bookings for mammography. Health advocates should develop anticipatory strategies for responding to news coverage of celebrity illness.
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Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Neoplasias da Mama
/
Mamografia
/
Conhecimentos, Atitudes e Prática em Saúde
/
Programas de Rastreamento
/
Pessoas Famosas
Tipo de estudo:
Diagnostic_studies
/
Screening_studies
Limite:
Female
/
Humans
País/Região como assunto:
Oceania
Idioma:
En
Revista:
Med J Aust
Ano de publicação:
2005
Tipo de documento:
Article
País de afiliação:
Austrália