Measuring objective knowledge of potable recycled water.

Reliable clean drinking water is becoming increasingly scarce. One potential additional source of drinking water is recycled water. However, public acceptance of potable recycled drinking water is low. One likely factor involved in the acceptance of recycled drinking water is objective knowledge about recycled water. In three studies (N = 229, 590, and 200), we developed a 34-item measure of objective knowledge of recycled drinking water. The objective knowledge measure was often a strong and unique predictor of intentions to accept and use recycled drinking water compared to other prominent factors including disgust and subjective knowledge of recycled water. Measuring knowledge of recycled drinking water holds the potential to estimate how and whether educational interventions aimed at increasing acceptance of recycled drinking water programs work.