Broadening the stimulus set: Introducing the American Multiracial Faces Database.

Face-based perceptions form the basis for how people behave towards each other and, hence, are central to understanding human interaction. Studying face perception requires a large and diverse set of stimuli in order to make ecologically valid, generalizable conclusions. To date, there are no publicly available databases with a substantial number of Multiracial or racially ambiguous faces. Our systematic review of the literature on Multiracial person perception documented that published studies have relied on computer-generated faces (84% of stimuli), Black-White faces (74%), and male faces (63%). We sought to address these issues, and to broaden the diversity of available face stimuli, by creating the American Multiracial Faces Database (AMFD). The AMFD is a novel collection of 110 faces with mixed-race heritage and accompanying ratings of those faces by naive observers that are freely available to academic researchers. The faces (smiling and neutral expression poses) were rated on attractiveness, emotional expression, racial ambiguity, masculinity, racial group membership(s), gender group membership(s), warmth, competence, dominance, and trustworthiness. The large majority of the AMFD faces are racially ambiguous and can pass into at least two different racial categories. These faces will be useful to researchers seeking to study Multiracial person perception as well as those looking for racially ambiguous faces in order to study categorization processes in general. Consequently, the AMFD will be useful to a broad group of researchers who are studying face perception.

Cultural Variability in the Attribute Framing Effect.

An intriguing phenomenon that arises from decision making is that the decision maker's choice is often influenced by whether the option is presented in a positive or negative frame, even though the options are, de facto, identical to one another. Yet, the impact of such differential framing of equivalent information, referred to as the attribute framing effect, may not be the same for every culture; rather, some cultures may be more readily influenced by the differentially valenced frames than others (i.e., showing a greater difference in evaluation in a positive vs. negative frame). The present study investigates to what extent and why cultures may differ in their sensitivity to the attribute framing effect. Participants were recruited from South Korea and the United States, cultures characterized by their focus on prevention and promotion, respectively, to test for the cultural variability in the attribute framing effect. The results revealed that Korean participants were markedly more influenced by the valence of the frame than North American participants. Regulatory focus explained why Koreas showed a greater sensitivity toward the attribute framing effect than North Americans. Specifically, a greater prevention (vs. promotion) orientation of Korean participants led them to show a greater evaluation gap in the positive and negative frames. Implications for cultural significance on the attribute framing effect are discussed.