RESUMEN
The purpose of this article is to investigate the manifestation of creativity levels and criteria, conditioned by the ratio of personal qualities, motivational orientation, and contributing and hindering factors. These elements are regarded as pivotal factors in ensuring mental health and socio-psychological maturity. The study involved 300 managers from the private and public sectors of the Republic of Armenia. The research contributes to the academic discourse by introducing novel correlations between scientific concepts of creativity, enriching the theoretical foundations of creativity and motivation, creativity and personal qualities, and creativity and its contributing and hindering factors. Findings suggest a high level of creativity among managers, characterized by fluency, flexibility, and originality. Notably, power and altruism emerge as significant motivational orientations within the manager's psychological profile. Moreover, modern managers do not perceive reward or competition as hindrances to creativity. Essential factors conducive to creativity include dominance, competition, reward, freedom of thought, and a willingness to take risks in decision-making. The proposed creativity research and development model holds promise for informing a scientific approach to the psychological selection and training of managers.
