A premium for positive social interest and attractive voices in the acceptability of unfair offers? An ERP study.

Although the attractiveness of voices plays an important role in social interactions, it is unclear how voice attractiveness and social interest influence social decision-making. Here, we combined the ultimatum game with recording event-related brain potentials (ERPs) and examined the effect of attractive versus unattractive voices of the proposers, expressing positive versus negative social interest ("I like you" vs. "I don't like you"), on the acceptance of the proposal. Overall, fair offers were accepted at significantly higher rates than unfair offers, and high voice attractiveness increased acceptance rates for all proposals. In ERPs in response to the voices, their attractiveness and expressed social interests yielded early additive effects in the N1 component, followed by interactions in the subsequent P2, P3 and N400 components. More importantly, unfair offers elicited a larger Medial Frontal Negativity (MFN) than fair offers but only when the proposer's voice was unattractive or when the voice carried positive social interest. These results suggest that both voice attractiveness and social interest moderate social decision-making and there is a similar "beauty premium" for voices as for faces.

The Effects of Live Streamer's Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology.

As a booming branch of online retailing, live-streaming e-commerce can present abundant information dimensions and diverse forms of expression. Live-streaming e-commerce has enabled online retailers to interact with customers face-to-face, resulting in widespread instances of emotional and impulse buying behavior. Prior research in live-streaming e-commerce has suggested that live streamers' characteristics, especially the live streamer's face, can affect customers' purchase intentions. The present research used questionnaire surveys and an eye tracking experiment to investigate the impact of live streamer's facial attractiveness on consumer purchase intention for search-based and experience-based products. The questionnaire survey analyzed 309 valid questionnaires and revealed that attractive faces are the key influencing factor driving consumers' impulse purchase intentions. Moreover, consumers' emotional experience plays a partial mediating role in the process of live streamers' faces influencing purchase intention. The eye tracking experiment further explored the mechanism of a live streamer's facial attractiveness on consumers' purchase intentions of search-based products and experience-based products from the perspective of visual attention by analyzing 64 valid sets of data. The results showed that attractive faces attract more consumers' attention and, therefore, increase their purchase intention. Furthermore, there is a significant interaction between product type, the live streamer's facial attractiveness, and consumers' purchase intentions. In the case of unattractive live streamers, consumers are more likely to buy search-based products than experience-based products, while the purchase intention does not vary between search-based products and experience-based products in the case of attractive live streamers. The present study provides evidence for 'beauty premium' in live-streaming e-commerce and sheds light on the design of the match between live streamers and different types of products.

Voice attractiveness and decision making in third-party punishment.

This study examined the impact of an attractive voice compared to an unattractive voice in an economic game. Results showed that proposers with an attractive voice were perceived as more reasonable in their monetary allocations and were less likely to receive punishment for unfair allocation.

Semantic satiation of emotional words impedes facial expression processing in two stages.

To explore the mechanism of emotional words semantic satiation effect on facial expression processing, participants were asked to judge the facial expression (happiness or sadness) after an emotional word ((cry) or (smile)) or a neutral word ((Ah), baseline condition) was presented for 20 s. The results revealed that participants were slower in judging valence-congruent facial expressions and reported a more enlarged (Experiment 1) and prolonged (Experiment 2) N170 component than the baseline condition. No significant difference in behavior and N170 appeared between the valence-incongruent and the baseline condition. However, the amplitude of LPC (Late Positive Complex) under both valence-congruent/incongruent conditions was smaller than the baseline condition. It indicates that, in the early stage, the impeding effect of satiated emotional words is specifically constrained to facial expressions with the same emotional valence; in the late stage, such an impeding effect might spread to facial expressions with the opposite valence of the satiated emotional word.

Neural Mechanisms of the Conscious and Subliminal Processing of Facial Attractiveness.

The purpose of this study was to investigate the neural activity evoked by facial attractiveness in conscious and subliminal conditions. The 41 participants judged facial attractiveness in a conscious condition and a subliminal condition (backward masking paradigm). The event-related potential (ERP) analysis indicated that in the conscious condition, more attractive faces elicited a longer N1 (80-120 ms) latency than less attractive faces. Moreover, more attractive female faces elicited a larger late positive component (LPC) (350-550 ms) amplitude than less attractive female faces. In the subliminal condition, more attractive faces elicited a longer P1 (140-180 ms) latency than less attractive faces. The present study demonstrated that more attractive faces evoked different early-stage ERPs from that evoked by less attractive faces in both conscious and subliminal conditions. However, the processing of facial attractiveness is obviously weakened in the subliminal condition.

The Role of Sex in the Effect of Vocal Attractiveness on Ultimatum Game Decisions.

The present research investigated the role of sex in the effect of vocal attractiveness on fairness judgment in a two-person Ultimatum Game. Each participant in the game decided whether to accept offers from a proposer who was either associated with an attractive or unattractive voice. The results showed that while participants were more likely to accept fair offers, they would also accept some unfair offers that were associated with an attractive voice. This effect of vocal attractiveness was more clearly shown by female participants, although all male and female participants took longer to make a decision when an attractive voice was associated with an offer, regardless of whether the voice was from the same sex or the opposite sex. Overall, the results inform the role of sex in the effect of vocal attractiveness and further confirm the beauty premium effect on economic bargaining, where people with an attractive voice would benefit.

The "beauty premium" effect of voice attractiveness of long speech sounds in outcome-evaluation event-related potentials in a trust game.

Previous research suggested that people with attractive voices had an advantage in economic games, even if the voices were only presented for 400 ms. The present study investigated the influence of voice attractiveness on the cooperative trust behavior with longer exposure times to the voices. Event-related potentials (ERPs) were recorded during the feedback outcome evaluation. Participants heard a voice of the partner for 2,040 ms and decided whether to invest to the partner for a possibility to gain more money. The results showed that participants made more invest choices to the attractive partners, replicating the "beauty premium" effect of the attractive voices. Moreover, participants were more likely to invest to male partners. The ERP analysis for the outcome showed that the difference waves of feedback-related negativity (FRN) amplitude were smaller in the attractive voice condition than in the unattractive voice condition, suggesting that the rewarding effect of attractive voices weakened the frustrating feelings of the loss. In sum, the present study confirms that attractive voices with longer presentation durations facilitate cooperative behavior and modulate the processing of feedback evaluations.

Vocal Attractiveness Matters: Social Preferences in Cooperative Behavior.

Research has shown the phenomenon that "what sounds beautiful is good" is a stereotype. It is not clear whether vocal attractiveness affects social decision-making in economic games. Using a modified trust game task, we investigated the neural mechanism of the influence of vocal attractiveness on cooperative decision-making. Participants first heard the voice (attractive or unattractive) of the partner. They had enough time to decide whether to cooperate with the partner for a chance to earn monetary rewards. The behavioral results showed that participants made more invest choices in the attractive partner condition, and they were more likely to cooperate with the female partners in the unattractive voice condition. The event-related potential (ERP) analysis for voice stimuli showed that attractive voices induced larger N1 amplitude than unattractive voices only in the male voice condition. And female voices elicited smaller N1 and larger P2 amplitudes than male voices in both the attractive and unattractive voices condition. A larger P3 amplitude was evoked by female voices and attractive voices. In addition, a more positive late positive complex (LPC) was induced by male voices and attractive voices. This study suggested that attractive voices facilitated cooperative behavior, providing evidence for the "beauty premium" effect of the attractive voices. Moreover, participants were more likely to cooperate with female partners. In the early stage, gender information and male vocal attractiveness were processed automatically, suggesting that male vocal attractiveness was processed preferentially than the female voice. In the late stage, participants allocated attention to both male and female vocal attractiveness.

The effects of participants' sex and the facial trustworthiness of proposers on third-party decision-making in a dictator game.

This study investigated the effects of participants' sex and the facial trustworthiness of proposers on third-party decision-making. Sixty-three participants participated in this study. The participant's task was to act as an interest-free third party who observed a dictator game in which proposers with either trustworthy or untrustworthy faces made offers to recipients, to evaluate the reasonableness of the offers, and to express their intentions to punish the proposers. The results showed that offers from trustworthy proposers were rated as more reasonable than offers from untrustworthy proposers. Similarly, the participants were more likely to punish untrustworthy proposers than trustworthy proposers. In addition, there was a trend that male participants punished proposers more severely than female participants when proposers made unfair offers. These results demonstrate that an individual's facial trustworthiness affects other people's judgment and decisions.

Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry.

Research has shown that attractive human faces enjoy an advantage in both conscious and preconscious processing. Here we examined whether this preference for attractiveness is exclusive to human faces by measuring participants' sensitivity to the attractiveness of cat and tiger faces. Experiment 1 measured the time taken to break continuous flash suppression (b-CFS), whereas Experiment 2 measured the dominant time in binocular rivalry (BR). The results showed that attractive cat faces were detected more quickly (Experiment 1) and dominated for longer time in visual awareness (Experiment 2). However, no effect of attractiveness was found for tiger faces in Experiment 1, while attractive tiger faces also dominated for longer time in visual awareness in Experiment 2. The results provide first evidence that the preference for attractive animal faces can be shown involuntarily or without apparent conscious control. The findings suggest that human preference for facial attractiveness may contain an aesthetic element rather than being a purely adaptive means for mate choice.

The Role of Gender in the Preconscious Processing of Facial Trustworthiness and Dominance.

The present study adopted the breaking continuous flash suppression paradigm (b-CFS) to investigate how Chinese participants process trustworthiness (Experiment 1) and dominance (Experiment 2) at the preconscious level. In addition, we tested whether the gender of a face and the gender of a participant can influence the preconscious processing of facial trustworthiness and dominance. Experiment 1 showed that the least and most trustworthy faces both took significantly less time to break into awareness than neutral faces. In Experiment 2, for female faces, neutral faces took significantly less time to break into awareness than the least and most dominant faces. In both experiments, female faces broke through suppression faster than male faces. In summary, for Chinese participants, the preconscious processing of trustworthiness was not different between male and female faces. However, the preconscious processing of dominance was different between male and female faces.

Cognitive Reappraisal in Children: Neuropsychological Evidence of Up-Regulating Positive Emotion From an ERP Study.

Emotion regulation is a critical mechanism in the socio-emotional development of children. Previous studies revealed that children use cognitive reappraisal to downregulate negative emotions. Moreover, the amplitude of late positive potential (LPP) shows a more obvious reduction following neutral interpretations than following negative interpretations. However, whether children can use cognitive reappraisal to regulate positive emotions remains unclear. In the present study, 46 8- to 12-year-old children were asked to reappraise the meaning of pleasant pictures. Electroencephalography (EEG) data were collected during the task. As predicted, LPP amplitudes increased more following reappraisal condition than following pleasant condition. The analysis of spatial-temporal shifting patterns showed that the effect occurred in the earlier window for the posterior region. As time progressed, this effect evidenced a trend from posterior region to the central and anterior regions, especially for the younger children. Furthermore, the greater brain activations occurred in left hemisphere when children upregulated positive emotions which partially supported previous research suggesting that increasing positive emotion engaged primarily left-lateralized prefrontal regions. Taken together, the findings suggest that children can use cognitive reappraisal to upregulate positive emotions.

Perception of Western Musical Modes: A Chinese Study.

The major mode conveys positive emotion, whereas the minor mode conveys negative emotion. However, previous studies have primarily focused on the emotions induced by Western music in Western participants. The influence of the musical mode (major or minor) on Chinese individuals' perception of Western music is unclear. In the present experiments, we investigated the effects of musical mode and harmonic complexity on psychological perception among Chinese participants. In Experiment 1, the participants (N = 30) evaluated 24 musical excerpts in five dimensions (pleasure, arousal, dominance, emotional tension, and liking). In Experiment 2, the participants (N = 40) evaluated 48 musical excerpts. Perceptions of the musical excerpts differed significantly according to mode, even if the stimuli were Western musical excerpts. The major-mode music induced greater pleasure and arousal and produced higher liking ratings than the minor-mode music, whereas the minor-mode music induced greater tension than the major-mode music. Mode did not influence the dominance rating. Perception of Western music was not influenced by harmonic complexity. Moreover, preference for musical mode was influenced by previous exposure to Western music. These results confirm the cross-cultural emotion induction effects of musical modes in Western music.

Who learns more? Cultural differences in implicit sequence learning.

BACKGROUND: It is well documented that East Asians differ from Westerners in conscious perception and attention. However, few studies have explored cultural differences in unconscious processes such as implicit learning. METHODOLOGY/PRINCIPAL FINDINGS: The global-local Navon letters were adopted in the serial reaction time (SRT) task, during which Chinese and British participants were instructed to respond to global or local letters, to investigate whether culture influences what people acquire in implicit sequence learning. Our results showed that from the beginning British expressed a greater local bias in perception than Chinese, confirming a cultural difference in perception. Further, over extended exposure, the Chinese learned the target regularity better than the British when the targets were global, indicating a global advantage for Chinese in implicit learning. Moreover, Chinese participants acquired greater unconscious knowledge of an irrelevant regularity than British participants, indicating that the Chinese were more sensitive to contextual regularities than the British. CONCLUSIONS/SIGNIFICANCE: The results suggest that cultural biases can profoundly influence both what people consciously perceive and unconsciously learn.

Negative affect reduces performance in implicit sequence learning.

BACKGROUND: It is well documented that positive rather than negative moods encourage integrative processing of conscious information. However, the extent to which implicit or unconscious learning can be influenced by affective states remains unclear. METHODOLOGY/PRINCIPAL FINDINGS: A Serial Reaction Time (SRT) task with sequence structures requiring integration over past trials was adopted to examine the effect of affective states on implicit learning. Music was used to induce and maintain positive and negative affective states. The present study showed that participants in negative rather than positive states learned less of the regularity. Moreover, the knowledge was shown by a Bayesian analysis to be largely unconscious as participants were poor at recognizing the regularity. CONCLUSIONS/SIGNIFICANCE: The results demonstrated that negative rather than positive affect inhibited implicit learning of complex structures. Our findings help to understand the effects of affective states on unconscious or implicit processing.