A HEALTHY SOCIETY: SOCIAL CHALLENGES OF DIGITALIZATION AND THE WAYS TO OVERCOME THEM (THE UKRAINIAN EXPERIENCE).

OBJECTIVE: The aim: The article examines the peculiarities of the Ukrainian state policy in the field of digitalization, reveals the social challenges caused by this phenom¬enon, and outlines the ways to overcome them. PATIENTS AND METHODS: Materials and Methods: The data collection was carried out using PubMed, Scopus, Google Scholar databases. Research papers were identified according to the search terms: "digitalization", "digital transformations", "Internet", "digital services", "smart city", "smart urbanization", "inclusion", "social exclusion", "community mental health", "volunteering", "social partnership". The authors analyzed international and domestic official strategies, programs, and messages along with statistical data and social surveys conducted by foreign and Ukrainian institutions, public organizations, and analytical centers. The authors used the interdisciplinary approach along with the principles of objectivity, tolerance, and impartiality, and general scientific methods, such as induction, deduction, generalization, etc. CONCLUSION: Conclusion: The rapid spread of digital technologies is associated with the growth of social cohesion, inclusion, solidarity, and the development of a healthy harmonious society that will provide all the conditions for a decent life for a human being and the comprehensive development of his/her abilities and talents. These hopes are not groundless, because digitalization is accompanied by a number of structural shifts in economics and public administration, which contribute to overcoming subjectivity in making management decisions and increasing the level of "intellectualization" of the environment. In addition, digitalization is becoming a significant driver of the sustainable growth in labor productivity, employment levels, personal and social well-being; and the spread of digital technologies provides an opportunity to overcome various social challenges. As the Ukrainian experience reveals, despite a number of positive shifts, digitalization can also give rise to destructive social trends, among which the digital gaps caused by the uneven access to digital technologies and services occupy a special place. People in the city outskirts, small towns, and especially in the remote rural areas often have extremely limited access to the Internet that significantly reduces their social opportunities. These problems became more acute after the full-scale invasion of the russian federation into Ukraine. The occupation of the part of Ukraine, hostilities, and missile attacks damaged the energy sector blocking telecommunication networks, which led to the social exclusion of a significant part of the population in some Ukrainian regions. The harsh living conditions during the war, the social exclusion as a result of the occupation, as well as the destruction of energy infrastructure and civilian objects fueled the activities of the Ministry of Digital Transformation of Ukraine. The proposed services and transformations provided social opportunities for a part of the population, while remaining unable to overcome social exclusion generated by the digital, social, or other gap. Volunteers and social activists usually help to bridge the gap and maintain mental health of the community, which has been suffering from the horrors of the war for more than a year. Their activities and public position lay the ground for the establishment of social partnership aimed at the harmonious development of every individual and the community as a whole.

TOWARD A HEALTHY SOCIETY: WHEN TRAUMA AFFECTS GROUP IDENTITY.

OBJECTIVE: The aim: The purpose of the article is to identify the essence and causes of collective trauma and reveal its consequences for group identity. PATIENTS AND METHODS: Materials and methods: The authors used an interdisciplinary approach along with the principles of objectivity, tolerance, and impartiality. The analysis of the texts was conducted according to the basic principles of hermeneutics, namely the inexhaustibility of the authentic text and immanent critique. In addition, the method of conceptual and categorical analysis was applied, as well as induction, deduction, generalization, etc. The data collection was carried out using PubMed, Scopus, Google Scholar databases. Research papers were identified according to search terms: "trauma", "traumatic experience", "collective trauma", "traumatization", "stress", "historical trauma", "defeat", "the Holocaust", etc. CONCLUSION: Conclusions: Collective trauma is a mental wound caused by the direct or indirect traumatic experience - a stressful situation that becomes a source of emo¬tional tension due to an unexpected threat to the life of a group of people. Collective trauma occurs, on the one hand, due to the awareness of helplessness in the face of danger and, on the other hand, due to the excessiveness of traumatic experience, which turns it into the eternal present and destroys identity. Historical traumas arise in the process of conscious exploitation of traumatic experience by political or other leaders in order to achieve emotional unity and group consolidation. Without appropriate processing, they can cause antisocial behavior of the traumatized persons that manifests in seeking revenge. Social partnership can help us to avoid the negative consequences of collective trauma and achieve social consensus.

MENTAL HEALTH AFTER TRAUMA: INDIVIDUAL AND COLLECTIVE DIMENSIONS.

OBJECTIVE: The aim: The article is devoted to uncovering the essence of the trauma, identifying the cause of its formation, and investigating the consequences for the person and the community. PATIENTS AND METHODS: Materials and methods: The methodological basis of the given study is the interdisciplinary and hermeneutic approach, which was used in combination with the methods of retrospective, analysis, synthesis, and extrapolation, as well as the methodological apparatus of memory studies with its inherent intention of the problem of group identity formation. A prominent place in the process of writing the work played the method of critical literature review. Sources reflecting research on individual and collective dimensions of trauma were found in PubMed, Scopus, and Google Scholar. Research articles were found using the keywords "trauma", "traumatic experience", "victim", "violence", "collective trauma", "cultural trauma", "memory", etc. CONCLUSION: Conclusions: Modern studies of traumatic experience are inextricably linked with the scientific work of Sigmund Freud, who was one of the first to explicate trauma as a destroyer of "protection". This gave reason to modern researchers to consider it an emotional reaction of the psyche to mental, physical, or cultural violence directed against the identity of an individual or an entire community. Whether inflicted on an individual or a community as a whole, trauma invariably seeks testimony in order to produce meanings and mechanisms capable of preventing violence and preserving the mental health of both the individual and the community as a whole.

ON SOCIAL NETWORKS, DIGITAL MEDIA, AND MENTAL HEALTH.

OBJECTIVE: The aim: The paper attempts to investigate the impact of social networks and digital media on mental health and psychological well-being. PATIENTS AND METHODS: Materials and methods: The data collection was carried out using PubMed, Scopus, Web of Science, Google Scholar databases. Research papers were identified according to the search terms "cyberspace", "cyberpsychology", "digital media", "virtual reality", "social networks", "mental health", "psychological well-being", "beauty", "beauty standards". The authors used integrative anthropological approach, interpretive research paradigm, and multidisciplinary analysis. CONCLUSION: Conclusion: The digital world is a relatively recent phenomenon, therefore, the potential relationship between its use and mental health and psychological well-being has not yet been adequately explored. Most of the research has been conducted over the last decades; and until now the scientific community has not been able to fully interpret the obtained results and come to final conclusions. As Timpano and Beard rightly pointed out, the future research should be focused on types and motivations for the use of social networks; identify potential mechanisms linking the social media use and mental health symptoms; reveal an impact of social networks on declines in face-to-face social interactions; understand the link of social networks with maladaptive coping strategies and health behaviors. The relationship between social networks, digital media use and psychological functioning is not straightforward and depends on many factors. However, we should not forget that there is nothing new under the sun. The same people act in both digital and physical spaces. And the psychological problems that are revealed in the digital universe are the same that "accompany" the actors of the digital communication process in the real, physical world. Anyway, we cannot avoid cyberspace, so we have to learn how to interact within this challenging world.