Evidence that the aesthetic preference for Hogarth's Line of Beauty is an evolutionary by-product.

In 1753, artist William Hogarth declared a specific S-shaped line to be the 'Line of Beauty' (LoB). Hogarth's assertion has had a profound impact on diverse fields over the past two and a half centuries. However, only one recent (2022) study has investigated whether Hogarth's assertion accurately captures humans' actual aesthetic preferences, and no research has explored why people find the LoB beautiful. We conducted two studies testing the hypothesis that the LoB's perceived beauty is an incidental by-product of cognitive systems that evolved to attend to fitness-relevant morphological features in people. In Study 1, we replicated the finding that female bodies whose lumbar curvature approximates the biomechanical optimum for dealing with the exigencies of pregnancy are rated as more attractive. In Study 2, we found that abstract lines extracted from these bodies were perceived as more beautiful than other lines. These results suggest that the preference for Hogarth's LoB is an incidental by-product of psychological mechanisms that evolved for other purposes. More broadly, these findings suggest that an evolutionary psychological approach - in particular the concept of evolutionary by-product - may be useful for understanding, explaining, and predicting people's aesthetic preferences for certain abstract symbols, which otherwise might seem arbitrary and inexplicable.

Lordosis in Humans.

Despite progress in attractiveness research, we have yet to identify many fitness-relevant cues in the human phenotype or humans' psychology for responding to them. Here, we test hypotheses about psychological systems that may have evolved to process distinct cues in the female lumbar region. The Fetal Load Hypothesis proposes a male preference for a morphological cue: lumbar curvature. The Lordosis Detection Hypothesis posits context-dependent male attraction to a movement: lordosis behavior. In two studies (Study 1 N: 102, Study 2 N: 231), we presented men with animated female characters that varied in their lumbar curvature and back arching (i.e., lordosis behavior). Irrespective of mating context, men's attraction increased as lumbar curvature approached the hypothesized optimum. By contrast, men experienced greater attraction to lordosis behavior in short-term than long-term mating contexts. These findings support both the Lordosis Detection and Fetal Load Hypotheses. Discussion focuses on the meaning of human lordosis and the importance of dynamic stimuli in attractiveness research.

Why Do People (Not) Engage in Social Distancing? Proximate and Ultimate Analyses of Norm-Following During the COVID-19 Pandemic.

COVID-19 has had a profound negative effect on many aspects of human life. While pharmacological solutions are being developed and implemented, the onus of mitigating the impact of the virus falls, in part, on individual citizens and their adherence to public health guidelines. However, promoting adherence to these guidelines has proven challenging. There is a pressing need to understand the factors that influence people's adherence to these guidelines in order to improve public compliance. To this end, the current study investigated whether people's perceptions of others' adherence predict their own adherence. We also investigated whether any influence of perceived social norms was mediated by perceptions of the moral wrongness of non-adherence, anticipated shame for non-adherence, or perceptions of disease severity. One hundred fifty-two Australians participated in our study between June 6, 2020 and August 21, 2020. Findings from this preliminary investigation suggest that (1) people match their behavior to perceived social norms, and (2) this is driven, at least in part, by people using others' behavior as a cue to the severity of disease threat. Such findings provide insight into the proximate and ultimate bases of norm-following behavior, and shed preliminary light on public health-related behavior in the context of a pandemic. Although further research is needed, the results of this study-which suggest that people use others' behavior as a cue to how serious the pandemic is and as a guide for their own behavior-could have important implications for public health organizations, social movements, and political leaders and the role they play in the fight against epidemics and pandemics.