ABSTRACT
The compositions of Dutch lightweight packaging waste (LWP) and sorted products named "PET (Polyethylene terephthalate) trays" have been determined on object level. Additionally, the PET trays from both waste types were sorted in 16 categories representing their packaging use and material build-up. The material composition of at least 10 representative trays from each category was determined with chemical and thermal analysis, based on which the average material composition per category was established. Based on this data the average material composition of sorted PET tray products was approximated. The recyclability of the various categories of PET trays was assessed based on their material build-up. The most ubiquitous PET trays in Dutch LWP and sorted products were only found to be suitable to produce opaque recycled PET with mechanical recycling processes. Whereas only some more uncommon PET trays can be used to produce transparent recycled PET with mechanical recycling processes. Depolymerisation is deemed to be a more appropriate recycling process that will allow the production of transparent food-grade recycled PET.
Subject(s)
Polyethylene Terephthalates , Product Packaging , Recycling , Recycling/methods , Waste Management/methods , Netherlands , Waste Products , Refuse Disposal/methodsABSTRACT
In the realization of the goal of circular economy, cellulose as one of sustainable biomass resources, have attracted much attention because of their abundant sources, biodegradability and renewability. However, the mechanical and waterproof performance of cellulose-based materials are usually not satisfying, which limits their high-value utilization. In this study, cellulose membrane with high-performance from the aspects of mechanical properties, water-resistance ability, oxygen barrier capacity and biodegradability, was prepared from bleached hardwood pulp (HBKP) in a AlCl3/ZnCl2/H2O solution. The AlCl3/ZnCl2/H2O acted as both solvent and catalyst to dissolve cellulose and facilitate the chemical crosslinking of epichlorohydrin (EPI) with cellulose, thus improved the overall performance of the obtained cellulose membrane. The addition sequence, amount and crosslinking time of EPI during chemical crosslinking had important effects on the properties of the membranes. When 7 wt% EPI was crosslinked for 24 h, the tensile stress reached 133 MPa and the strain reached 17 %. Moreover, the membrane had excellent oxygen insulation down to (1.1 ± 0.31) × 10-4 cm3/m2·d·Pa, and good water-resistance ability, no obvious swelling behavior after 450 days of immersion in distilled water. Furthermore, the membrane could be degraded by microorganisms in about 20 days. This cellulose-based membrane offers a sustainable and biodegradable packaging material.
Subject(s)
Cellulose , Membranes, Artificial , Cellulose/chemistry , Catalysis , Water/chemistry , Epichlorohydrin/chemistry , Tensile Strength , Biodegradation, Environmental , Zinc Compounds/chemistry , Aluminum Chloride/chemistry , Oxygen/chemistry , Product Packaging/methods , ChloridesABSTRACT
Multilayer film packaging (MLP) waste was decomposed completely at 500 °C. Catalysts were employed to convert residue polymer to waxes via pyrolysis at 500 °C. The activities achieved from using mordenite (Si/Al = 10), H-ZSM-5 (Si/Al = 25), MCM-41, and Al-MCM-41 (Si/Al ratio of 25, 50, and 75) catalysts were studied. The yield and property of the wax were improved with the use of the catalysis with various acidity and porous structure. The low yield of the waxes, when using mordenite and H-ZSM-5 catalysts, was caused by the microporous structure and strong acidic properties of the catalysts resulting in larger amount of gas production. The MCM-41 catalyst modified with various aluminum content raised the wax yield to 60 %. Al-MCM-41(50) produced the largest amount of wax when compared to Al-MCM-41(25), Al-MCM-41(75), and MCM-41. The mild acidity and mesoporous structure of Al-MCM-41(50) significantly enhanced the paraffins structure of the obtained waxes over other structures, while lower Si/Al ratios favored the conversion of paraffins toward olefin structure. The pyrolysis of MLP with Al-MCM-41(50) produced paraffins and olefins with the middle carbon ranging (C11-20) which were similar quality to pharmaceutical grade of petroleum wax. The spent catalysts of Al-MCM-41 series gradually decreased in wax yield and paraffins composition during the sequential MLP pyrolysis; however, the activity of catalysts was recovered after calcination of the spent catalysts. Furthermore, the viscosity of waxes obtained from Al-MCM-41(50) was 2384 Pa.s at 25 °C similar to the viscosity from commercial petroleum jelly base of 2333 Pa.s.
Subject(s)
Pyrolysis , Waxes , Waxes/chemistry , Catalysis , Product Packaging , Refuse Disposal/methodsABSTRACT
Comprehensive volatile organic compounds (VOCs) emission control is imperative to decreasing occupational health risks and environmental impact of the packaging and printing industries. In this work, we investigated the VOCs emission characteristics and concentrations of individual contaminants generated by the packaging and printing industries, with regard to various categories, processes, and geographic regions. VOCs emissions, ozone formation potential (OFP), and associated health risks were assessed at 10 representative packaging and printing firms across several cities in Shandong Province, China. Plastic packaging enterprises had the greatest levels of unorganized VOCs emissions, consisting predominantly of oxygenated volatile organic compounds (OVOCs), followed by alkanes and halocarbons. From metal and paper packaging enterprises, OVOCs, alkanes, and aromatics were significant components of unorganized VOCs emissions. Aromatics, halocarbons, and OVOCs contributed significantly to OFP in workshops. The potential carcinogenic risk associated with VOCs in the packaging and printing industries was not significant. However, according to the findings in this study, the workshop environment may provide a comparatively elevated non-carcinogenic risk attributable to ethyl acetate, isopropanol, acrolein, 1,1,2-Trichloroethane, 1,2-Dichloropropane, and naphthalene exposure. In particular, the endocrine-disrupting and genetic toxic effects caused by benzene, toluene, styrene, and naphthalene should not be overlooked. Thus, it is essential to provide precedence to the working environment conditions of workshop laborers, while also undertaking scientific and systematic measures to mitigate the detrimental impacts of VOCs on the environment and human welfare.
Subject(s)
Volatile Organic Compounds , Volatile Organic Compounds/analysis , China , Environmental Monitoring , Risk Assessment , Printing , Product Packaging , Humans , Air Pollutants/analysis , Occupational Exposure/analysis , Air Pollutants, Occupational/analysisABSTRACT
BACKGROUNDS: Cannabis edibles recently gained considerable market share in the United States. The tobacco and food literatures consistently suggest that product packaging regulations are crucial to substance control, but little is known about how product packaging may impact cannabis edible use. This study aims to estimate the impacts of packaging on individual preferences for cannabis edibles and explore heterogeneities in preferences by cannabis use status and use purposes. METHODS: 1578 adults were recruited, who lived in 18 states and Washington D.C. in the United States that legalized recreational cannabis by the time of data collection in August and September of 2022. An online discrete choice experiment was conducted to elicit individual choices between cannabis edibles with variations in five packaging attributes: package style, health claim, potency indicator, warning label position, and warning label text. Mixed logit regressions were used to assess associations between package attributes and package choices. Subsample analysis was conducted by cannabis use status (users vs. nonusers) and use purposes (medical-only, recreational-only, and dual-purpose) to detect heterogeneities. RESULTS: Almost all subsamples prefer branded packages to plain packages, any health claim to no health claim, and any potency indicator to no potency indicator. Cannabis users, particularly recreational-only users and dual-purpose users, also prefer youth-appealing packages to branded packages. Warning label position and text have limited impacts on choices. Overall, package style is perceived to be the most important attribute among the five (relative importance 33.2-50.8%), followed by health claim (relative importance 22.6-30.5%). CONCLUSION: In the United States, adults' preferences for cannabis edibles are associated with packaging features. Policies requiring plain package and prohibiting youth-appealing package and unsubstantiated health claims may be effective methods of cannabis control.
Subject(s)
Cannabis , Choice Behavior , Consumer Behavior , Humans , Male , Adult , Female , United States , Young Adult , Adolescent , Middle Aged , Product Packaging , Marijuana Use , Marijuana Smoking/psychologyABSTRACT
The low recycling rate of post-consumer plastic packaging waste (PPW), which is partly due to insufficient separate collection, heterogeneous composition and high levels of contamination, poses a challenge in Austria, where the recycling rate must double in order to meet the target of 55 %. This study analyzes key packaging characteristics of non-beverage plastic bottles influencing recyclability, using Vienna as a case study. Additionally, a net quantity indicator and separate collection rates were calculated. 738 bottles from mixed MSW and 1,159 bottles from separate PPW collection were analyzed. The main polymer's proportion described by the net quantity indicator was higher for bottles from separate collection (69-72 %) than from mixed MSW (58 %), showing that a large share of the foreign materials are residues and dirt, with significantly higher contents in mixed MSW (20 %) than in separate collection (11 %). With a separate collection rate of 19.2 %, the great potential for recycling currently lies in mixed MSW at 4,112 t/yr. Thereof, 46 % is uncolored, 54 % is colored/white and, in terms of material grade, 30 % is food grade. The most common filling volume for PET, PP and HDPE was 0.5 < x ≤ 1.5 L (23-59 %) and the most common decoration technology was label (60-85 %). PET and PP had the highest shares of food-grade bottles (37-46 %), while PP had the highest share of colored bottles (22-31 %). The mechanical recycling potential of bottles depends largely on packaging characteristics, influencing separate collection and also automatic sorting. Harmonized design specifications are therefore crucial for this heterogeneous PPW fraction.
Subject(s)
Plastics , Product Packaging , Recycling , Recycling/methods , Austria , Refuse Disposal/methods , Waste Management/methods , Solid Waste/analysis , Food PackagingABSTRACT
BACKGROUND: Although many studies on exposure to environmental tobacco smoke from passive smoking have been conducted, most of such studies have only focused on the chemicals produced by active combustion. The current study examined the extent to which uncombusted and packaged cigarettes in cigarette racks at retail stores diffuse airborne nicotine. METHODS: Airborne nicotine samples were collected for 15 days on passive monitors mounted near the indoor cigarette racks (Point 1) and farthest point from the cigarette racks (Point 2) in tobacco retailer stores (N=95) in South Korea (5 months, data collection from January to May in 2022. RESULTS: The average airborne nicotine level was 0.0908 ug/m3 at Point 1 and 0.0345 ug/m3 at Point 2. We found a positive correlation (r=0.647, p <0.001) in nicotine concentration between the two measurement points. The interior size of the target stores was positively correlated (r=0.334, p <0.001) with the within-store difference in nicotine concentration between the two measurement points. The airborne nicotine concentration at Point 1 was statistically significantly higher than at Point 2 (z=-2.326, p=0.020, effect size: 0.2215), especially at larger stores. CONCLUSIONS: Our findings indicate that packaged, unopened, and uncombusted cigarettes in cigarette racks at tobacco retailers emits airborne nicotine, which is a previously unrecognized source of nicotine exposure. This result has implications for policy considerations, such as the potential installation of ventilation systems on cigarette racks or the exploration of alternative packaging methods.
Subject(s)
Nicotine , Product Packaging , Tobacco Products , Nicotine/analysis , Tobacco Products/analysis , Humans , Tobacco Smoke Pollution/analysis , Republic of Korea , Commerce , Air Pollution, Indoor/analysisABSTRACT
Encouraging the recycling of plastic packaging materials in express delivery is a necessary step toward environmentally friendly industrial development. In this study, we present a framework for analyzing the flow of materials in express plastic packaging, from production and manufacturing to consumption and recycling. In examining the use of recycled materials in post-consumer express plastic packaging and the destination of consumer packaging waste in 2020 and 2021, we found that 44.4% (1613.6 Gg) of the studied express plastic packaging was incinerated. Additionally, approximately 1296.6 Gg of express plastic packaging flowed into rural areas. Our calculations showed that the ΔRSE in 2020 was 15.1%, and on the condition that 25% separated collection with 80% recycling, ΔRSE would be - 0.5%. Results verified that separated collection is an important step in the recycling strategy for packaging materials. Survey data from universities in Beijing indicate that currently, 26% of college students are participating in the separate collection of packaging.
Subject(s)
Entropy , Plastics , Product Packaging , Recycling , ChinaABSTRACT
Child impeding packs are difficult for children to open so protect them from unintended access to hazardous contents inside the pack. However, if packs are difficult for adults to open, in normal usage scenarios, this may result in a higher occurrence of packs being left open. This research explores differences in ease of usage and closure compliance between two types of child impeding packs of liquid laundry detergent capsules. The two packs, "Pinch & Lift" and "Press & Lift", had different opening and closing mechanisms. "Press & Lift" also included an audible "click" signal to confirm complete closure to the user. The research was performed across two studies. In both studies, the packs were used in participants' homes according to their usual storage and usage practices as replacements to their current liquid laundry detergent capsule pack. All participants had small children living with them in their household. In Study 1, self-reported closure and ease of use data was collected from 99 adult participants in Germany. They used each package in their home for 10 days. Study 2 extended Study 1 by measuring closure rates with an objective assessment using in pack sensors for a 10-day period for each pack. Self-reported closure and ease of use data were also collected. Study 2 was conducted with 87 participants in the United Kingdom. Results across both studies showed "Press & Lift" with the audible "Click" close signal to be rated by participants to be significantly easier to open and close and have a higher self-reported closure rate than "Pinch & Lift". In addition, Study 2 results demonstrated higher closure rates using "Press & Lift" based on the sensor-measured closure compliance. Together, the results suggest transition to a pack with a mechanism that is child impeding and easier for an adult to use with an audible closure signal, like the "Press & Lift" system, has potential to reduce child access to a capsule from a pack by reducing the likelihood of the pack being left open by the adult user. Ultimately, such packs could protect children from potential poisoning injury across a range of consumer products.
Subject(s)
Detergents , Humans , Adult , Female , Male , Child , Product Packaging/methods , Middle Aged , Young Adult , United Kingdom , Germany , Consumer Product SafetyABSTRACT
BACKGROUND: To prevent tobacco use in Korea, the national quitline number was added to tobacco packages in December 2012, tobacco prices were raised by 80% in January 2015, and graphic health warning labels were placed on tobacco packages in December 2016. This study evaluated the association of these tobacco packaging and pricing policies with suicide mortality in Korea. METHODS: Monthly mortality from suicide was obtained from Cause-of-Death Statistics in Korea from December 2007 to December 2019. Interrupted time-series analysis was performed using segmented Poisson regression models. Relative risks (RRs) and 95% confidence intervals (CIs) were calculated adjusted for suicide prevention strategies. RESULTS: Suicide mortality was 20 per 1,000,000 in December 2007 and showed a downward trend over the study period. After the implementation of tobacco packaging and pricing policies, suicide mortality immediately declined by - 0.09 percent points (95% CI = - 0.19 to 0.01; P > 0.05) for the national quitline number, - 0.22 percent points (95% CI = - 0.35 to - 0.09; P < 0.01) for tobacco prices, and - 0.30 percent points (95% CI = - 0.49 to - 0.11; P < 0.01) for graphic health warning labels. The corresponding RRs for these post-implementation changes compared with the pre-implementation level were 0.91 (95% CI = 0.83 to 1.00), 0.80 (95% CI = 0.70 to 0.91), and 0.74 (95% CI = 0.61 to 0.90), respectively. Significant associations between tobacco control policies and suicide mortality were observed even when stratified by sex and region. CONCLUSIONS: The findings of this study provide new evidence for an association between tobacco control policies and deaths by suicide. An array of effective tobacco control policies should be considered for prevention programs targeting suicide.
Subject(s)
Interrupted Time Series Analysis , Product Packaging , Suicide , Tobacco Products , Humans , Republic of Korea , Male , Suicide/statistics & numerical data , Suicide/economics , Female , Tobacco Products/economics , Product Packaging/economics , Adult , Middle Aged , Suicide Prevention , Young Adult , Aged , Costs and Cost AnalysisABSTRACT
The incorporation of representative commercial compostable materials into a full-scale open-air windrow composting process in an industrial site using household-separated biowaste was investigated. Two batches out of the same initial biowaste mixture were studied, one as control and the other containing initially 1.28 wt% of certified compostable plastics. No significant differences in the composting process were revealed. Compostable plastics exhibited a 98 wt% mass loss after 4 months, aligning with industrial composting times. The evolution of the morphology of the materials unveiled polymer specific degradation mechanisms. Both Safety requirements for organic farming were met. Ecotoxicity tests showed no adverse effects, agronomic fertilizing and amending quality was high, the materials compost even enhancing barley growth. The ecological impact assessment demonstrated an advantage for composting over incineration for seven of the eight indicators. In conclusion, this study shows the successful integration of compostable materials into industrial composting, upholding product safety and quality.
Subject(s)
Composting , Composting/methods , Biodegradation, Environmental , Soil/chemistry , Product Packaging , Industry , Environment , HordeumABSTRACT
Recent decades have witnessed a surge in research interest in bio-nanocomposite-based packaging materials, but still, a lack of systematic analysis exists in this domain. Bio-based packaging materials pose a sustainable alternative to petroleum-based packaging materials. The current work employs bibliometric analysis to deliver a comprehensive outline on the role of bio nanocomposites in packaging. India, Iran, and China were revealed to be the top three nations actively engaged in this domain in total publications. Islamic Azad University in Iran and Universiti Putra Malaysia in Malaysia are among the world's best institutions in active research and publications in this field. The extensive collaboration between nations and institutions highlights the significance of a holistic approach towards bio-nanocomposite. The National Natural Science Foundation of China is the leading funding body in this field of research. Among authors, Jong whan Rhim secured the topmost citations (2234) in this domain (13 publications). Among journals, Carbohydrate Polymers secured the maximum citation count (4629) from 36 articles; the initial one was published in 2011. Bio nanocomposite is the most frequently used keyword. Researchers and policymakers focussing on sustainable packaging solutions will gain crucial insights on the current research status on packaging solutions using bio-nanocomposites from the conclusions.
Subject(s)
Bibliometrics , Nanocomposites , Humans , Publications , Product Packaging , Data MiningABSTRACT
Among the common natural biomolecules, the excellent properties of proteins have attracted extensive attention from researchers for functional applications, however, in native form proteins have many limitations in the performance of their functional attribute. However, with the deepening of research, it has been found that the combination of natural active substances such as polyphenols, polysaccharides, etc. with protein molecules will make the composite system have stronger functional properties, while the utilization of pH-driven method, ultrasonic treatment, heat treatment, etc. not only provides a guarantee for the overall protein-based composite system, but also gives more possibilities to the protein-composite system. Protein composite systems are emerging in the fields of novel active packaging, functional factor delivery systems and gel systems with high medical value. The products of these protein composite systems usually have high functional properties, mainly due to the interaction of the remaining natural active substances with protein molecules, which can be broadly categorized into covalent interactions and non-covalent interactions, and which, despite the differences in these interactions, together constitute the cornerstone for the stability of protein composite systems and for in-depth research.
Subject(s)
Food , Hyperthermia, Induced , Drug Packaging , Polyphenols , Product Packaging , Food PackagingABSTRACT
Cellulose nanofibers (CNF) based films are promising packaging materials, but the lack of special functions (especially UV-shielding property) usually restrict their further applications. In this work, MXene was incorporated into the CNF film by a direct solvent volatilization induced film forming method to study its UV-shielding property for the first time, which avoided the using of a vacuum filtration equipment. The composite films containing glycerin could be folded repeatedly without breaking, showing good flexibility. The structure and properties of MXene/CNF composite films (CMF) were characterized systematically. The results showed that MXene distributed uniformly in the CNF film matrix and there was strong hydrogen bonding interaction between CNF and MXene. The tensile strength and Young's modulus of the composite films could reach 117.5 MPa and 2.23 GPa, which was 54.1 % and 59.2 % higher than those of pure CNF film, respectively. With the increase of MXene content, both the UVA and UVB shielding percentages increased significantly from 17.2 % and 25.5 % to 100.0 %, showing excellent UV-shielding property. Moreover, CMF exhibited a low oxygen permeability (OP) value of 0.39 cc µm d-1 m-2 kPa-1, a low water vapor permeability (WVP) value of 5.13 × 10-11 g-1s-1Pa-1 and a high antibacterial rate against E. coli (94.1 % at 24 h), showing potential application in the packaging field.
Subject(s)
Cellulose , Nanofibers , Nitrites , Transition Elements , Cellulose/chemistry , Nanofibers/chemistry , Escherichia coli , Product PackagingABSTRACT
Despite international efforts to foster the circular economy, plastic waste remains a major environmental problem. In the circular economy, the success of a waste management system depends, inter alia, on consumers properly sorting their plastic waste. Yet mis-sorting of plastic food packaging waste happens routinely. We sought to find out why and to outline the ways consumers prefer to receive information about waste sorting procedures. Tailoring information to consumer preferences can improve the effectiveness of waste management policy. Using the Motivation Opportunity Ability (MOA) framework to explain consumer behaviour, we conducted focus group discussions in two German cities. Our findings suggest that more accurate information and financial incentives best motivate consumers to sort waste correctly. Uncertainty and confusion over the packaging material are the most severe hindrances to correct sorting behaviour. The Internet and social media are preferred most for acquiring information on how to sort plastic food packaging correctly. Policymakers can use our results to adjust packaging and waste management regulations to help eliminate confusion among consumers and to facilitate their recycling intentions. Food industry practitioners and company decision makers can use our results to adjust their plastic packaging features to better match consumer preferences for easily recyclable waste.
Subject(s)
Plastics , Waste Management , Humans , Food Packaging , Food Loss and Waste , Focus Groups , Recycling , Product Packaging , GermanyABSTRACT
BACKGROUND AND AIMS: A health warning label (HWL) cautioning about the link between alcohol and cancer may be able to communicate alcohol risks to consumers and potentially counter health-oriented nutrition advertising on ready-to-drink alcoholic beverages. This study aimed to examine the independent and combined effects of nutrient content claims (e.g. 0 g sugar) and a HWL on perceived product characteristics and intentions to consume, and whether these effects differed by gender and age. DESIGN: A between-subjects randomized experiment. Participants were randomized to view one of six experimental label conditions: nutrient content claims plus nutrition declaration (NCC + ND), ND only, NCC + ND + HWL, ND + HWL, HWL only and no NCC, ND or HWL, all on a ready-to-drink (RTD) vodka-based soda container. SETTING AND PARTICIPANTS: Alcohol consumers (n = 5063; 52% women) in Canada aged 18-64 recruited through a national online panel. MEASUREMENTS: Participants completed ratings of perceived product characteristics, perceived product health risks, and intentions to try, buy, binge and drink the product. FINDINGS: Compared with the reference condition NCC + ND (current policy scenario in Canada), the other five experimental label conditions were associated with lower ratings for perceiving the product as healthy. All experimental conditions with a HWL were associated with lower product appeal, higher risk perceptions and reduced intentions to try, buy and binge. The experimental condition with a HWL only was associated with intentions to consume fewer cans in the next 7 days (ß = -0.72, 95% confidence interval [CI] = -1.37,-0.08) versus the reference. Few interactions were observed, suggesting that label effects on outcomes were similar by gender and age. CONCLUSIONS: Health warning labels on alcohol packaging appear to be associated with lower product appeal, higher perceived health risks and reduced consumption intentions, even in the presence of nutrient content claims.
Subject(s)
Advertising , Alcoholic Beverages , Food Labeling , Humans , Female , Male , Adult , Middle Aged , Young Adult , Adolescent , Advertising/methods , Product Packaging , Canada , Persuasive Communication , Intention , Alcohol Drinking/psychologyABSTRACT
Austria must recycle more packaging materials. Especially for plastic packaging waste, significant increases are necessary to reach the EU recycling targets for 2025 and 2030. In addition to improving separate collection and introducing a deposit system for specific fractions, the share of plastic packaging in mixed municipal solid waste (MSW) could be utilized. In Austria, about 1.8milliontonnes of mixed MSW are generated. This includes about 110,000 t/a of plastic packaging waste. Most of the mixed MSW (94 %) is sent directly or via residues from pre-treatment, such as mechanical-biological treatment or waste sorting, to waste incineration. While materials such as glass and metals can also be recovered from the bottom ash, combustible materials such as plastics must be recovered before incineration. This work aims to evaluate the recovery potential of plastic packaging waste in mixed MSW with automated waste sorting. For this purpose, two of the largest Austrian waste sorting plants, with a total annual throughput of about 280,000 t/a, were investigated. The investigation included regular sampling of selected output streams and sorting analysis. The results show that the theoretical recovery potential of plastic packaging from these two plants is 6,500 t/a on average. An extrapolation to Austria results in a potential of about 83,000 t/a. If losses due to further treatment, such as sorting and recycling, are considered, about 30,000 t/a of recyclate could be returned to plastic production. This would correspond to an increase in plastic packaging recycling rate from 25 % to 35 %.
Subject(s)
Refuse Disposal , Waste Management , Solid Waste , Refuse Disposal/methods , Austria , Plastics , Recycling/methods , Product PackagingABSTRACT
Polymers have become essential for various aspects of modern life, including packaging, transportation, and electronics [...].
Subject(s)
Electronics , Polymers , Biodegradation, Environmental , Product PackagingABSTRACT
OBJECTIVES: Standardized ('plain') packaging is effective in reducing the appeal of cigarettes among young people. This study examined the impact of plain packaging and brand imagery on interest in trying e-cigarettes among youth. STUDY DESIGN: Experimental design. METHODS: Two online experiments were conducted in February 2020 as part of the ITC Youth Tobacco & Vaping Survey, conducted with 13,624 16- to 19-year-olds in Canada, England, and the USA. In the between-group Experiment 1, participants were randomized to view a set of 3 e-cigarette brands, in either their original external packaging ('branded' condition) or standardized olive-green packaging ('standardized' condition), and asked to select the product they would be most interested in trying. The within-group Experiment 2 examined brand imagery directly on devices, including potential differences in appeal among subgroups. Each participant viewed 4 pod-style e-cigarette devices: one 'plain' and 3 in colourful 'skins'. Logistic regression models were conducted to test the effect of condition, adjusting for demographics, smoking and vaping status. RESULTS: In Experiment 1, participants in the 'standardized' packaging condition were significantly more likely to indicate 'I have no interest in trying any of these products' (72.3%) than those in the 'branded' condition (66.9%, AOR 1.45, 95% CI 1.33-1.59). Experiment 2 results indicated differences in e-cigarette appeal by sex in the selection of male- and female-oriented designs, and by cannabis use for a Rastafarian-themed design. CONCLUSIONS: Brand imagery on e-cigarettes can target products to specific subgroups. Removal of imagery, in the form of standardized packaging, has the potential to reduce interest in trying e-cigarettes among young people.