How can big data shape the field of non-religion studies? And why does it matter?

The shift of attention from the decline of organized religion to the rise of post-Christian spiritualities, anti-religious positions, secularity, and religious indifference has coincided with the deconstruction of the binary distinction between "religion" and "non-religion"-initiated by spirituality studies throughout the 1980s and recently resumed by the emerging field of non-religion studies. The current state of cross-national surveys makes it difficult to address the new theoretical concerns due to (1) lack of theoretically relevant variables, (2) lack of longitudinal data to track historical changes in non-religious positions, and (3) difficulties in accessing small and/or hardly reachable sub-populations of religious nones. We explore how user profiling, text analytics, automatic image classification, and various research designs based on the integration of survey methods and big data can address these issues as well as shape non-religion studies, promote its institutionalization, stimulate interdisciplinary cooperation, and improve the understanding of non-religion by redefining current methodological practices.

Big Data and the Little Big Bang: An Epistemological (R)evolution.

Starting from an analysis of frequently employed definitions of big data, it will be argued that, to overcome the intrinsic weaknesses of big data, it is more appropriate to define the object in relational terms. The excessive emphasis on volume and technological aspects of big data, derived from their current definitions, combined with neglected epistemological issues gave birth to an objectivistic rhetoric surrounding big data as implicitly neutral, omni-comprehensive, and theory-free. This rhetoric contradicts the empirical reality that embraces big data: (1) data collection is not neutral nor objective; (2) exhaustivity is a mathematical limit; and (3) interpretation and knowledge production remain both theoretically informed and subjective. Addressing these issues, big data will be interpreted as a methodological revolution carried over by evolutionary processes in technology and epistemology. By distinguishing between forms of nominal and actual access, we claim that big data promoted a new digital divide changing stakeholders, gatekeepers, and the basic rules of knowledge discovery by radically shaping the power dynamics involved in the processes of production and analysis of data.